SOURCE: NuRoast

NuRoast

October 17, 2013 12:27 ET

NuRoast Debuts First Personal Coffee Roaster With Live Indiegogo at DEMO Fall 2013

Caffeinista's Ultimate Gadget Hopes to Brew up $200k in Proof-of-Market Crowdfunding

SANTA CLARA, CA--(Marketwired - Oct 17, 2013) - DEMO Fall 2013 - NuRoast (www.nuroast.com), your customized coffee roaster company, today launched its "Custom Fresh Roast" connection with coffee connoisseurs, together with a 200K proof-of-market Indiegogo fundraiser, at DEMO Fall 2013. The funds will be used to expand production and promotion of its patented solution to making flavorful, custom, fresh-roasted coffee right at home or in the office.

To order your own NuRoast coffee roaster, please go to: http://igg.me/at/nuroast

Coffee roasting is normally a noisy, hot and smelly process that requires professional expertise to get the best out of each bean. With NuRoast's unique, CPU-controlled induction coffee roaster, operation is simplicity defined. Customers order their coffee through NuRoast, which is then delivered in recyclable cartridges that make eight to 10 cups. Roast profile recommendations that match the particular bean are provided on the packaging. All the customer needs to do is insert the cartridge into the induction roaster, pick the profile number, and press start. In less than 10 minutes, the beans have been roasted, cooled, and are ready to be ground.

"NuRoast is a perfect example of the amazing parade of new technologies that cross the DEMO stage year after year," said Erick Schonfeld, executive producer of DEMO. "Their CPU-based roasting appliance takes the home coffee experience to an entirely new level. NuRoast gives a new meaning to 'fresh' coffee."

"Coffee aficionados are painfully aware that coffee beans start losing their aromatic flavors as soon as roasting is complete with substantial loss in the first week, and it's only downhill from there," said Patrick Deitch, NuRoast co-founder and CFO. "Now they can fresh roast premium green beans on the spot to their precise requirements, to consistently enjoy the ultimate fresh coffee experience."

Easy enough for a child to operate, NuRoast's machine is also smoke, steam and odor free. NuRoast Arabica beans are high-quality, organic, shade-grown and fair-trade. NuRoast will provide a live demonstration of its fresh roast appliance on the DEMO Fall 2013 stage, and will host live demonstrations at booth #D33 in the DEMO Fall 2013 pavilion.

About NuRoast
NuRoast, the next-generation coffee paradigm, has invented the world's first CPU-controlled induction coffee roaster. NuRoast combines this easy-to-use roasting appliance with high-quality green beans to satisfy the most demanding coffee connoisseur. The patent-pending drum roasting technology with CPU-controlled induction heating delivers a consistent, fresh-roasted coffee experience to the home and office, customized to the user's taste.
Pictures at: http://nuroast.com/press/index.html

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