Nurun Inc.

Nurun Inc.

March 14, 2007 09:01 ET

nurun | ant farm interactive Tapped by Dacor® to Lead its Interactive Strategy

Luxury kitchen and outdoor appliance leader selects global marketing agency to serve as its interactive agency of record

ATLANTA, GEORGIA--(CCNMatthews - March 14, 2007) - nurun | ant farm interactive, a global interactive marketing agency known internationally as Nurun (TSX:NUR), has announced it was selected as the interactive agency of record for Dacor (, a leader in the luxury consumer appliance industry.

As the interactive agency of record, nurun | ant farm interactive will be responsible for working with the Dacor marketing and management team to define the company's interactive brand, create a new Web site that showcases its world-class products, and create customer acquisition and retention programs based on interactive marketing strategies and tactics.

"Dacor is a wonderful company with a rich history of manufacturing and marketing the highest quality of consumer appliances that offer the best balance between performance and style," said Michael Koziol, executive vice president, North America, nurun | ant farm interactive. "Our objective is to tell the brand story using interactivity and an interactive user experience that lives up to Dacor's legacy, passion, and quality."

"Dacor is thrilled to have nurun | ant farm interactive as our partner to help us develop a fully interactive Web site that will allow our consumers to thoroughly indulge in the life of the kitchen," said Steve Joseph, director, Interactive and Direct Marketing at Dacor. "Extensive research has provided us with an understanding of how consumers live and what they really need. This knowledge is the driving force behind Dacor product innovation - including the brand's stylish designs and industry leading performance - and will be used to build a Web portal for users to experience every detail of Dacor, from the ergonomic curve of a wall oven handle, to the complete control and precision of a range burner. We want to build a community that will support our consumers from the very beginning of the purchase process, and long after, even when they are home cooking, in their luxurious Dacor kitchen," he added.

Other luxury brands that nurun | ant farm interactive works with include Clarins, Loews Hotels, Louis Vuitton, and Maserati.

ABOUT nurun | ant farm interactive

Nurun Inc. (TSX:NUR), a subsidiary of Quebecor Media Inc. and known as nurun | ant farm interactive in the United States, is a global company which strategizes, executes and measures interactive programs that use new technologies. From building awareness to acquiring and retaining customers, Nurun's solutions provide exceptional user experiences that enable e-commerce transactions while leveraging the lifetime value of client relationships. Since it was founded in 1985, Nurun has worked with a wide variety of companies and organizations, including: Groupe DANONE, Cingular Wireless, Louis Vuitton, Thales, Club Med, Pfizer, SkyTeam, Home Depot, Pleasant Holidays, L'Oreal, Renault, Microsoft (MSN), Europcar,, Equifax, Telecom Italia and the Government of Quebec. Nurun's centers of expertise employ more than 700 professionals in Canada, the United States, Europe, and China. For more information, please visit


Founded in 1965, Dacor has introduced many industry firsts including an infrared ceramic gas broiler inside an electric Pure Convection™ self-cleaning oven and an outdoor grill with built-in halogen lights. Based in Diamond Bar, Calif., Dacor offers a complete line of luxury consumer appliances that includes ranges, wall ovens, cooktops, warming ovens, microwaves, dishwashers, ventilation hoods, built-in coffee systems, refrigerators, beverage centers, wine stewards, outdoor grills, digital entertainment centers for the kitchen and a collection of gourmet cookware. Home chefs now have unlimited access to Dacor accessories with the recent launch of, a new e-commerce site that offers consumers accessories to complement their Dacor kitchen. For more information on Dacor, its product line and local dealer locations, visit, contact Customer Care at (800) 793-0093 or visit the Dacor product showroom at corporate headquarters in Diamond Bar, Atlanta, Chicago or San Francisco.

Contact Information