Nurun Inc.

Nurun Inc.
China Interactive

China Interactive

January 23, 2006 10:53 ET

Nurun Inc. Acquires China Interactive

MONTREAL, CANADA and SHANGHAI, CHINA--(CCNMatthews - Jan. 23, 2006) - Nurun Inc. ("Nurun") (TSX:NUR), a subsidiary of Quebecor Media Inc., today announced the closing of the acquisition of China Interactive, based in Shanghai. With a staff of 35, China Interactive is a leading interactive marketing agency in China, providing global and local blue-chip clients with services ranging from integrated marketing communications strategies to Web development and online loyalty programs.

The acquisition of China Interactive will help Nurun strengthen relationships and better serve its North-American and European clients already established in China. It will also bring a portfolio of some global brands such as FAW-VW-Volkswagen, FAW-VW-Audi, Chivas Regal, Malibu, JCDecaux, Philips and Pepsi, and consequently help Nurun develop new business development opportunities, both in Asia and in its traditional markets.

"China is a key component of Nurun's development strategy," commented Jacques-Herve Roubert, President and Chief Executive Officer of Nurun Inc. "This acquisition will undoubtedly reinforce our interactive communications capabilities thanks to a strategic and creative expertise developed in a particularly dynamic and innovative market, in a country that offers both leading-edge IT capabilities and integrated marketing competencies, Nurun will be better equipped to anticipate innovations and new trends in the interactivity marketplace," added Jacques-Herve Roubert.

With more than 100 million Internet users, 53% broadband penetration, and above all more than 360 million mobile subscribers (according to recent studies conducted by China Daily and Morgan Stanley), China is a trailblazer in the development of paid mobile content and the integrated use of interactive media and wireless technology for relationship marketing and commercialization strategies.

Nurun in turn will provide China Interactive and its clients with a wide range of services and solutions which include global online branding and communications strategies, as well as the planning and implementation of interactive applications and technical platforms.

"We firmly believe that belonging to an international and well-established company like Nurun will strengthen our positions in our local market, and lay the foundations for solid growth in China and in Asia", said Yann Lombard-Platet, Chief Executive Officer of China Interactive. "The combination of our respective interactive marketing services and IT expertise will help us provide all of our clients with a complete range of interactive services," added Annabella Yang, Chief Operating Officer of China Interactive.

As part of Nurun's global development strategy, this acquisition will support the company's objectives in terms of regional growth in new markets.

The acquisition will be effective on January 27, 2006, at the latest. As disclosed on September 28, 2005, and December 22, 2005, Nurun will pay a combination of cash and common shares of Nurun, and deferred payments of cash and common shares of Nurun, subject to certain adjustments linked to the performance of China Interactive.

Forward-Looking Statements

The statements in this press release that are not historical facts are forward-looking statements and are subject to important known and unknown risks, uncertainties and assumptions which could cause the Nurun's actual results for future periods to differ materially from those set forth in the forward-looking statements. Certain factors that may cause actual results to differ from current expectations include competition, dependence on major customer, pricing, general changes in the political and economic environments, international expansion, ability to attract key personnel, further acquisitions (including the integration of new businesses), and foreign exchange exposure. Investors and others are cautioned that the foregoing list of factors that may affect future results is not exhaustive and that undue reliance should not be placed on any forward looking statements. For more information on the risks, uncertainties and assumptions that could cause the Nurun's actual results to differ from current expectations, please refer to the Nurun's public filings available at and including, in particular, the "Risks and Uncertainties" section of Nurun's Management's Discussion and Analysis for the year ended December 31, 2004, and updated information found in Nurun's quarterly management's discussion and analysis.

The forward looking statements in this press release reflect Nurun's expectations as of January 23, 2006 and are subject to change after this date. Nurun expressly disclaims any obligation or intention to update or revise any forward looking statements, whether as a result of new information, future events or otherwise.

About Nurun Inc.

Nurun Inc. (TSX: NUR), a subsidiary of Quebecor Media Inc. is a global company which strategizes, executes, and measures interactive programs that use new technologies. From building awareness to acquiring and retaining customers, our solutions provide exceptional user experiences which enable ecommerce/transactions and leverage the lifetime value of customer relationships. Since 1985, Nurun has worked with many prestigious companies and organizations such as: L'Oreal, the Groupe DANONE, Cingular Wireless, Louis Vuitton, Thales, Club Med, Pfizer, SkyTeam, Home Depot, Pleasant Holidays, Renault, Europcar,, Equifax, Telecom Italia as well as the Government of Quebec and the State of Georgia. With 560 professionals working together worldwide, Nurun has locations in Canada, the United States, in Europe and in China. For more information, visit

About China Interactive

China Interactive's business is the integration of interactive marketing engines into our clients' traditional one-way communications and transforms them into relationship-driven programs. Through the provision of consulting, integrated marketing and technology services, we establish and manage profitable relationships between a corporation and its various audiences. With an experienced executive team of local Chinese marketing and design professionals, China Interactive fulfills a need in a high-growth and value-added sector. Since 2000, China Interactive has worked with many prestigious companies and organizations such as: Pepsi, L'Oreal, FAW-VW-Audi, FAW-VW-Volkswagen, Chivas Regal, Malibu, JCDecaux, and Philips.

Contact Information