Nurun Inc.

Nurun Inc.

April 10, 2006 09:28 ET

Nurun Sponsors Mobile Technologies Group at the Georgia Institute of Technology

MONTREAL, QUEBEC--(CCNMatthews - April 10, 2006) - Nurun Inc. (TSX:NUR)

Strategic Relationship Will Include Collaborative Exploration, Design and Development of Wireless Applications

Nurun Inc., a subsidiary of Quebecor Media Inc. and known as nurun | ant farm interactive in the United States, has announced a collaboration with the Digital Media Graduate Program on several projects at the Georgia Institute of Technology (Georgia Tech, Atlanta, USA). As part of the collaboration, the two organizations will conceptualize, design and develop mobile technology applications. Slated for demonstration at the Georgia Tech Digital Media/Information Design & Technology Demo Day on May 3, these prototypes will help Nurun provide cutting-edge, mutually beneficial technology to both marketers and consumers.

The projects are being built by the Mobile Technologies Group (MTG), a multi-disciplinary research group comprised of faculty and graduate students from the Digital Media Graduate Program in the School of Literature, Communication, and Culture (LCC) in the Ivan Allen College of Liberal Arts at Georgia Tech. MTG participants develop applications for current and next generation portable devices that integrate digital media into real-world experiences. This integration of real-world experiences and digital media comes at a critical time as research points toward a surge in consumer use of wireless technology.

For example, a 2005 survey of 5,600 households conducted by Forrester Research Inc., found that as many as two-thirds of households have at least one mobile phone, and households with four or more mobile phones have grown at a rate of 57 percent in the past year. On the camera phone sales front, research from Gartner Group found that worldwide sales of camera phones in 2005 reached $300 million, and by 2009, more than 70 percent of total phone sales will have an embedded camera.

"The mobile phone has clearly evolved into more than just a two-way voice device," said Michael Koziol, Executive Vice-President of nurun | ant farm interactive. "As wireless technology continues this evolution, marketers need to understand how consumers will use this medium. Our collaboration with Georgia Tech is one example of our determination to develop and build real-world applications that can help marketers connect with consumers."

"This project is as much about our continuing to bring innovative, fresh ideas to our clients as it is an indication of our commitment to staying abreast of advances in new media and technology," commented Jacques-Herve Roubert, President and Chief Executive officer of Nurun Inc. "The collaboration with the Georgia Institute of Technology is part of Nurun's global investment in Research & Development worldwide. Innovation is the key driver of our international teams, and helps us provide our clients with interactive solutions and services that go beyond the ordinary."

According to Janet Murray, Professor and Director of the Graduate Program in Digital Media in the School of Literature, Communication and Culture at Georgia Tech, the opportunity to work with Nurun on this project presented her students with a unique opportunity.

"As a research-driven program, we are dedicated to expanding the expressive power of the new digital medium," said Murray. "We tend to focus on the long horizon - on what will be available five or 10 years from now. It is good to work with the team at Nurun that is firmly focused on the immediate future, and the opportunities it will bring for their clients. We bring different perspectives but a shared delight in the work of creative exploration.

Forward-Looking Statements

The statements in this press release that are not historical facts are forward-looking statements and are subject to important known and unknown risks, uncertainties and assumptions which could cause the Nurun's actual results for future periods to differ materially from those set forth in the forward-looking statements. Certain factors that may cause actual results to differ from current expectations include competition, dependence on major customer, pricing, general changes in the economic environment, international expansion, ability to attract key personnel, further acquisitions and foreign exchange exposure. Investors and others are cautioned that the foregoing list of factors that may affect future results is not exhaustive and that undue reliance should not be placed on any forward looking statements. For more information on the risks, uncertainties and assumptions that could cause the Nurun's actual results to differ from current expectations, please refer to the Nurun's public filings available at and including, in particular, the "Risks and Uncertainties" section of Nurun's Management's Discussion and Analysis for the year ended December 31, 2005, and updated information found in Nurun's quarterly management's discussion and analysis. The forward looking statements in this press release reflect Nurun's expectations as of April 10, 2006, and are subject to change after this date. Nurun expressly disclaims any obligation or intention to update or revise any forward looking statements, whether as a result of new information, future events or otherwise.

About Nurun Inc.

Nurun Inc. (TSX: NUR), a subsidiary of Quebecor Media Inc. and known as nurun | ant farm interactive in the United States, is a global company which strategizes, executes, and measures interactive programs that use new technologies. From building awareness to acquiring and retaining customers, our solutions provide exceptional user experiences which enable eCommerce/transactions and leverage the lifetime value of customer relationships. Since 1985, Nurun has worked with many companies and organizations such as: L'Oreal, the Groupe DANONE, Cingular Wireless, Louis Vuitton, Thales, Club Med, Pfizer, SkyTeam, Home Depot, Pleasant Holidays, Renault, Europcar,, Equifax, Telecom Italia as well as the Government of Quebec and the State of Georgia. With 595 professionals working together worldwide, Nurun has locations in Canada, the United States, in Europe and in China. For more information, visit or

About the Digital Media Graduate Program at Georgia Tech

The Georgia Tech Digital Media Graduate Program in the School of Literature, Communication and Culture (LCC) in the Ivan Allen College of Liberal Arts at Georgia Tech, provides both the theoretical and the practical foundation for careers as digital media researchers and designers in academia and industry. The advent of a new medium of human communication and representation is a significant event in human social and cultural history, and introduces the possibility of new genres of artistic expression as well as new forms of information and knowledge transmission. The study of these new forms - from the point of view of the creators and the analysts - is an emerging field, one that requires a convergence of the methodologies of several traditional disciplines, and one that is also defining its own methodologies of research and practice. For more information, visit

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