SOURCE: Brown Beauty Care, Inc.

Brown Beauty Care, Inc.

April 29, 2009 07:00 ET

Nutress HAIR Products Acquired; New Initiatives Announced

LOS ANGELES, CA--(Marketwire - April 29, 2009) - Brown Beauty Care, Inc. has acquired Nutress HAIR Products (www.nutresshair.com) -- a 62-year old company credited with developing the first protein-based conditioner in the U.S. -- and announced plans to dramatically increase its market presence.

"I am thrilled to be taking the helm of such a highly respected product line," says former Microsoft executive Reggie Brown, Owner and President. "The Rubell family has successfully navigated this company for three generations and we plan to build on their success and reestablish Nutress HAIR as a leading brand for healthy hair restoration and maintenance in the industry."

Nutress HAIR is best known for its highly regarded Protein-Pack Conditioner, Stop Break Healthy Hair Enhancer and other maintenance products. Nutress HAIR's reputation is for proven products that restore strength and manageability to hair that is weak and damaged, either from chemical treatments, poor maintenance or hair type. These products enjoy a very loyal following amongst stylists and consumers alike.

Studies show that over 70% of women feel their hair is damaged in some way.

"We are proud of our heritage as a brand that offers superior value when compared to high-priced products that many women overpay for or simply can't afford, especially in these difficult times. Our biggest challenge to date is getting the product distributed to long-time customers who have a hard time finding it," says Brown.

Brown sees great potential for the company which many people thought had gone away. He is focused on new initiatives to increase the Company's capabilities and visibility in the marketplace. These include:

--  Retaining the services of Advantage Research Lab (www.arl-usa.com), a
    leading formulation consulting firm, to improve existing products and
    develop new items that provide clear benefits in line with the company's
    mission
--  Aggressively promoting the products through print and electronic
    advertising, sample distribution, in-store promotions, collateral materials
    and tradeshow involvement.
--  Market research -- the company just completed a 1,000 person survey
    that is informing its product and marketing strategies
    

"We're committed to expanding our distribution; continually, but carefully improving our products; and selectively adding to a line that has been known as a superior performer in this highly competitive industry for over 60 years."

Brown Beauty Care, Inc., with offices in Atlanta, Seattle and Los Angeles, is dedicated to delivering high-value, cost-effective hair products.

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