SOURCE: NutriOne Corporation

March 05, 2007 12:32 ET

NutriOne Successfully Concludes Consumer Taste Tests for Omega-3 Ice Cream

"1000% Less Saturated Fat Than Haagen-Dazs or Ben and Jerry Products"

OTTAWA, ON -- (MARKET WIRE) -- March 5, 2007 -- NutriOne Corp. (PINKSHEETS: NNCP) ( announced today that it has successfully concluded consumer taste trials of its healthy Omega-3 Premium Ice Cream.

Over the past several months consumer taste testing was conducted in Vancouver, Montreal and Ottawa with the objective to identify consumer's acceptance for an Omega-3 Premium Ice Cream targeting the North American $2.4 billion annual Premium Ice Cream market.

"The overwhelming positive response from all taste testing events has galvanized managements efforts to bring our healthy Premium Ice Cream to market in 2007," said Ian Morrice, CEO of NutriOne. Mr. Morrice reiterates, "The words 'guilt free ice cream' are one of the many positive comments consumers made at the taste testing events which hold true with our corporate efforts to provide great tasting and healthy foods for the growing health focused family. In fact our healthy Ice Cream has 1000% less saturated fat (bad fat), 100% less cholesterol, is a source of Omega-3s, has 50% more protein, is trans-fat free and tastes, the testers believe, better than both Haagen-Dazs and Ben and Jerry products."

About NutriOne

NutriOne Corp. is an American corporation established to develop a unique, functional food process for the North American consumer. With an ever-increasing active population focusing on healthier life styles there has been a worldwide emergence of a new category of food products referred to as "functional foods." Within functional foods are nutraceuticals which are natural ingredients that add health benefits and help prevent disease. The most common examples include milk fortified with omega-6s and 3s, calcium and vitamin D. The global market for functional foods is estimated to reach over $80 billion USD in 2005. North American consumers are just beginning to become aware of these fabulous foods. Further to this NutriOne was established to develop, manufacture and sub-license additives to improve the nutritive qualities and functional food values for finished products in the food and beverage industries. The process relates to the production of enhanced baked goods, confectionary, dairy and pet foods.

Important Information about Forward-Looking Statements

All statements in this news release that are other than statements of historical facts are forward-looking statements, which contain our current expectations about our future results. Forward-looking statements involve numerous risks and uncertainties. We have attempted to identify any forward-looking statements by using words such as "anticipates," "believes," "could," "expects," "intends," "may," "should" and other similar expressions. Although we believe that the expectations reflected in all of our forward-looking statements are reasonable, we can give no assurance that such expectations will prove to be correct.

A number of factors may affect our future results and may cause those results to differ materially from those indicated in any forward-looking statements made by us or on our behalf. Such factors include our limited operating history; our need for significant capital to finance internal growth as well as strategic acquisitions; our ability to attract and retain key employees and strategic partners; our ability to achieve and maintain profitability; fluctuations in the trading price and volume of our stock; competition from other providers of similar products and services; and other unanticipated future events and conditions.

Contact Information

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    Ian Morrice
    NutriOne Corp.