SOURCE: NutriPure Beverages, Inc.

NutriPure Beverages, Inc.

December 10, 2010 08:30 ET

NutriPure Beverages Exploring New Bio-Degradable Bottling Option for Nu2O Product Line

NEWPORT BEACH, CA--(Marketwire - December 10, 2010) - CEO Kenyatto Jones reported today that NutriPure Beverages, Inc. (PINKSHEETS: NBVG) is investigating and testing a new bio-degradable bottle in preparation for the upcoming launch of its Nu2O product line. 

A safe and affordable bio-degradable bottle is considered by many to be the "holy grail" of the bottled water industry, and recent advances have generated optimism that this goal is very close to being attained. However, a couple of safety and regulatory issues still must be addressed before such a bottle will be available for widespread public use. First, NutriPure must be convinced that the bio-degradable bottle will have no negative effects on the highly specialized nutrients used in its Nu2O products. And second, some municipalities have been reluctant to accept bio-degradable bottles because of concerns that they might negatively affect their recycling systems. 

Mr. Jones stated, "NutriPure has long been committed to seeking ecologically sound and environmentally safe manufacturing and distribution methods. A bio-degradable bottle that passes safety and recycling regulations would not only provide an ideal fit with our company's philosophy, but also provide us with another distinctive marketing advantage. Our obvious preference is to have the bio-degradable bottle available prior to the initial launch of our Nu2O products, and the purpose of our current investigations is to explore whether this is feasible." 

ABOUT NUTRIPURE BEVERAGES, INC.

NutriPure Beverages, Inc. is bringing to market a complete line of nutrient-enhanced bottled water products using a patented process that adds organic nutrients to water without adding masking flavors, colors or sweeteners, yielding premium enhanced water products that contain no calories, no carbohydrates, no colors and no flavors other than pure water. The process is further enhanced using desirable "cold-fill" techniques that save energy and reduce harmful "plastic chemical leaching" into the product. The company intends to market a full line of nutrient-enhanced water products under the Nu2O label, which will compete with currently available products. For more information visit www.nutripurebeverages.com.

Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of NutriPure Beverages, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

Contact Information

  • Contact:
    Kenyatto Jones
    CEO
    949.400.5963