SOURCE: NutriPure Beverages, Inc.

NutriPure Beverages, Inc.

April 22, 2009 09:00 ET

NutriPure Beverages, Inc. Details Marketing Approach and First Year Projections for Nu2o Healthy Water Products

NEWPORT BEACH, CA--(Marketwire - April 22, 2009) - NutriPure Beverages, Inc. (PINKSHEETS: NBVG) is bringing to market a complete line of nutrient-enhanced bottled water products produced using a revolutionary process that enables the adding of organic nutrients without adding masking flavors, colors or sweeteners. Nu2o products contain no calories, no carbohydrates, no colors and no flavors other than pure water. NutriPure's patented cold-fill process provides several distinct marketing advantages: (1) It costs 30% less than existing hot-fill processes, which translates directly to greater bottom line profits; (2) It enhances the bioavailability of the ingredients, prevents biodegradation, and allows beverages to be bottled at neutral pH, creating a more healthful product without altering the taste of the water, and (3) It allows NutriPure to use the claims "natural," "organic," and "no preservatives" on its packaging and materials. Consumer testing indicates that public awareness sees Nu2o in a category of its own, somewhere between SmartWater and VitaminWater.

The company plans to launch its first three Nu2o bottled water products simultaneously in the U.S. and Japan by late summer 2009, contingent upon finalization of funding and regulatory approvals. Initial product formulations include "Energy," "Immune" and "Complete Nutrition," with three additional formulations products to be introduced the following quarter and a total of twelve within the first year. Based on extensive analysis of current and anticipated market conditions, the company forecasts gross product sales at $10,855,500 for the first 12 months of operations, $49,890,000 for its second year, and $66,100,000 for the third year. These are preliminary projections subject to change depending on a variety of factors including unanticipated fluctuations in the market place. For more information visit

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Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of NutriPure Beverages, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

Contact Information

  • Contact:
    Kenyatto Jones
    NutriPure Beverages, Inc.
    (949) 400-5963