SOURCE: NutriPure Beverages, Inc.

NutriPure Beverages, Inc.

September 29, 2009 09:00 ET

NutriPure Beverages, Inc. Outlines Distribution Strategies for Product Launch, Begins Setup of Distribution Infrastructure

NEWPORT BEACH, CA--(Marketwire - September 29, 2009) - NutriPure Beverages, Inc. (PINKSHEETS: NBVG) and its subsidiary XND Technologies, Inc. have divulged a three-pronged distribution approach for their upcoming launch of Nu2O bottled water products. Sales of enhanced water have grown 48.1% in the past year, mostly from the introduction of new products. Enhanced water grew over twice the rate of overall bottled water products, with NUTRIENT-enhanced water outpacing the gains of all other categories. This trend is expected to continue strong, with sales of nutrient-enhanced water projected to reach $1.64 billion in sales by 2010. NutriPure is positioning XND to take full advantage of this opportunity.

First and foremost, since 1990, the company's management team has retained relationships from prior business experience with all major retailers in North America and in most Asian and European markets. These retailers continue to express considerable interest in Nu2O's formulations and will be engaged directly by XND's marketing team. Three formulas have been developed for the initial launch in late 2009 -- Energy, Complete, and Immune. Sports, Joint, Weight Control are scheduled to be released in the 2nd quarter of operations, with Heart Health, Brain Stimulation, Prehydration Workout Drink, Digestive Health, Eye Health, and Beauty in a Bottle scheduled to be added within the first 12 months.

NutriPure's marketing plan will also include at least two additional components that extend beyond XND's direct distribution efforts. The company will develop private label products, which provide a unique entry into specific market segments and niche markets. And where appropriate, the company intends to jointly develop and market products in conjunction with worthwhile charitable causes, including some of the largest and most recognizable domestic and international non-profit organizations.

The company has also begun the process of identifying distribution warehouses in both Phoenix, AZ and Southern California. The purpose of these warehouses will be to receive full truck loads of Nu2O products and then distribute smaller quantities or pallets to the various retailers and distributors who have agreed to carry the products as they become available. Talks have also begun with area brokers, distributors, and select retailers, and the CEO of XND will be flying to Southern California this week for various meetings and to negotiate lease terms. Further details and information will be released as final agreements are executed.

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Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of NutriPure Beverages, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. NutriPure intends that such statements about future expectations, including future revenues and earnings, and all other forward-looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.

Contact Information

  • Contact:
    Kenyatto Jones
    (949) 400-5963