SOURCE: NutriSystem, Inc.

Nutrisystem, Inc.

October 14, 2010 10:05 ET

Nutrisystem Launches Mobile Site for Dieters on the Go

New M-Site Allows Customers to Purchase Nutrisystem® Programs Using Web-Enabled Mobile Devices

FORT WASHINGTON, PA--(Marketwire - October 14, 2010) -  Nutrisystem, Inc. (NASDAQ: NTRI), a leading provider of weight management programs and services, announced today the launch of a new mobile site for nutrisystem.com. Supported on most leading mobile devices, the new site enables customers to purchase Nutrisystem weight loss programs from all Web-enabled mobile devices worldwide.

The new m-site by Nutrisystem offers the same e-commerce shopping experience available on the Company's website, including the user's ability to choose and order Nutrisystem® foods and have them delivered right to their door. In addition, users will be able to enter their information for a complimentary body mass index (BMI) analysis and a recommendation on their ideal Nutrisystem program.

"We recognize that mobile devices are growing in popularity and that a large portion of the population transacts only from their mobile device. The introduction of this mobile functionality confirms our commitment to offer our customer the ability to transact with us in the way that's best for them," said Chris Terrill, Chief Marketing Officer of Nutrisystem. "Our goal is to create a seamless and enjoyable shopping experience for our customers across traditional online and mobile channels."

Accessing the Nutrisystem website from a mobile device is easy and requires no downloads or special Web address entries. The technology detects when a customer is accessing the site from a mobile device and serves up the appropriate Web experience. To experience the site from a non-mobile device, visit http://mobile.usablenet.com/mt/www.nutrisystem.com

To develop this mobile website Nutrisystem partnered with Usablenet, a mobile Web platform company that provides services for leading brands to extend their websites to mobile.

About Usablenet
Usablenet works with leading brands to translate their existing websites content and functionality to mobile Web and app interfaces. The solution requires no IT resources on the client side, works on all mobile, tablet, kiosk, and assistive platforms worldwide and can be implemented in eight to ten weeks. The platform extends marketing, e-commerce, and client service efforts to their customers' mobile phones. Usablenet customers include top companies, such as Bloomingdale's, Marriott, Aetna, Jet Blue, Walgreens, Amtrak, and Estée Lauder. Founded in 2000, Usablenet is a private company headquartered in New York City with offices in Italy. For more information, visit www.usablenet.com or on Twitter @Usablenet.

About Nutrisystem, Inc.
Nutrisystem, Inc. (NASDAQ: NTRI) is a leading provider of weight management products and services. Nutrisystem is sold direct to the consumer through nutrisystem.com, by phone, and at select retailers, with convenient home delivery. The Company offers proven nutritionally balanced weight loss programs designed for women, men, and seniors, as well as the clinically tested Nutrisystem D plan, designed to help people with type 2 diabetes who want to lose weight. The Nutrisystem program is based on more than 35 years of nutrition research and the science of the low glycemic index, and offers a variety of great tasting, satisfying high-fiber, good carbohydrate meals that are heart healthy. Nutrisystem was named the "Best Value" of the six most popular commercial diet programs by SmartMoney magazine in January 2010. The program has no membership fees and provides 24/7 weight management support by trained weight loss coaches and online weight management tools free of charge. In 2010 Internet Retailer magazine recognized Nutrisystem as one of the top two overall online retailers in the Food and Drug category, and as number 56 of the top 500 online retailers overall. Nutrisystem proudly supports the American Diabetes Association in its movement to Stop Diabetes and WomenHeart, The National Coalition for Women with Heart Disease, in its mission to bring about a greater awareness of the link between heart disease and obesity. For more information or to become a customer visit http://www.nutrisystem.com or call 1-800-435-4074. Follow Nutrisystem on Twitter @nutrisystem and on Facebook at www.Facebook.com/nutrisystem.

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