SOURCE: NutriSystem, Inc

September 05, 2007 12:53 ET

NutriSystem Signs on as Sponsor for Westwood One's Leading Sports Programming

NEW YORK, NY--(Marketwire - September 5, 2007) - NutriSystem (NASDAQ: NTRI) announced today that it has signed a multiplatform deal with Westwood One radio network to sponsor several programs during the Fall 2007 through Spring 2008 seasons. The deal, which went into effect at the start of the 2007 NFL season in August, makes NutriSystem the title sponsor of "Jim Gray's Monday Night Football Pregame Show" and Super Bowl 42 on Westwood One Radio. Legendary Coach Don Shula will be lending his expertise and analysis with host Jim Gray. Additionally, the deal integrates NutriSystem as an advertiser for the 2008 broadcast of AFC and NFC Championships. The advertising sponsorship will extend through April to include the NCAA Men's Basketball Final Four and National Championship.

In the past year, NutriSystem has helped several retired professional athletes including Dan Marino, Cris Carter, Mike Golic and John Kruk, among others to lose weight. With these sports icons sharing their personal weight loss testimonials as spokespeople, NutriSystem has developed a distinct and dedicated following amongst male audiences.

"With many former pro-athletes involved in NutriSystem campaigns, Westwood One radio network's top-tier sports programming is a perfect match for our Men's program, " said NutriSystem CMO Tom Connerty. "Westwood One offers NutriSystem the unique opportunity to brand segments and integrate our spokespeople into the broadcasts. NutriSystem is the perfect weight loss solution for men and our relationship with Westwood One significantly helps us get that message out to this key demographic."

About NutriSystem

Founded in 1972, NutriSystem (NASDAQ: NTRI) is a leading provider of weight management products and services. The company offers a weight loss program based on portion-controlled, lower Glycemic Index prepared meals. The program has no membership fees and provides free online and telephone counseling.

Contact Information

  • Contacts:

    Delphine Carroll
    NutriSystem
    (215) 706-5300
    Email Contact