SOURCE: NutriSystem, Inc.

November 18, 2010 14:06 ET

Nutrisystem Teams Up With Billie Jean King and the American Diabetes Association in Its Efforts to Help "Stop Diabetes™"

FORT WASHINGTON, PA--(Marketwire - November 18, 2010) - Sports legend and social justice pioneer, Billie Jean King -- who won 39 Grand Slam tennis titles, including a record 20 championships at Wimbledon is teaming up with Nutrisystem (NASDAQ: NTRI) and the American Diabetes Association to raise awareness for diabetes during November's American Diabetes Month. Beginning this week, a new Public Service Announcement, starring King, will urge Americans to get involved and join the ADA's movement to help Stop Diabetes™.

King, who three years ago was diagnosed with type 2 diabetes, personally understands the challenges of living with diabetes and has joined forces with Nutrisystem to promote the importance of maintaining a healthy weight and lifestyle which is so important for people with the disease. Using Nutrisystem, King lost 35 pounds as part of her efforts to help control the disease and now stands as a role model for millions across the country. King, recently named to the President's Council on Sports, Fitness and Nutrition, is a long time advocate for improving the health of Americans through better fitness and nutrition. 

King recognizes Nutrisystem as a partner in this fight, as the Company offers a program specifically designed to help people with type 2 diabetes lose weight which can help control their blood sugar. The Nutrisystem D program is based on the Glycemic Index, measuring how quickly food is broken down and absorbed by the body.

"Diabetes is a very serious disease with deadly consequences. Nearly 24 million Americans have diabetes and another 57 million are at risk. As a person living with type 2 diabetes, I am committed to ending the devastating toll that diabetes takes on the lives of individuals and families across our nation," said King. "I'm asking everyone to take a step to help fight diabetes by joining the ADA in its movement to Stop Diabetes™."

"We are honored that Billie Jean has joined our efforts to raise awareness of the important mission of the American Diabetes Association," said Joe Redling, Chairman and Chief Executive Officer of Nutrisystem. "Billie's well known for supporting causes that have helped improve the lives of many Americans and we're extremely pleased that she's now chosen to lend her support to the movement to help Stop Diabetes™."

Nutrisystem D is a structured 28-Day meal plan developed to help people with type 2 diabetes who want to lose weight. The program is based on the science of the low-glycemic index and features more than 140 gourmet-style selections and is high in fiber, and low in cholesterol, saturated fat and sodium. Nutrisystem D customers have access to free counseling from registered dietitians as well as access to a host of free online tools such as weight loss tracking, the Mindset Makeover and recipes.

Billie Jean King's inspiring messages may be viewed by visiting www.stopdiabetes.com or www.nutrisystem.com/d. To learn more about Nutrisystem or to become a customer, go to www.nutrisystem.com/d or call 888-671-5326. To join the movement to Stop Diabetes™ visit www.stopdiabetes.com.

About Nutrisystem, Inc.

Nutrisystem, Inc. (NASDAQ: NTRI) is a leading provider of weight management products and services. Nutrisystem is sold direct to the consumer through nutrisystem.com, by phone, and at select retailers, with convenient home delivery. The Company offers proven nutritionally balanced weight loss programs designed for women, men, and seniors, as well as the clinically tested Nutrisystem D plan, designed to help people with type 2 diabetes who want to lose weight. The Nutrisystem program is based on more than 35 years of nutrition research and the science of the low glycemic index, and offers a variety of great tasting, satisfying high-fiber, good carbohydrate meals that are heart healthy. Nutrisystem was named the "Best Value" of the six most popular commercial diet programs by SmartMoney magazine in January 2010. The program has no membership fees and provides 24/7 weight management support by trained weight loss coaches and online weight management tools free of charge. In 2010 Internet Retailer magazine recognized Nutrisystem as one of the top two overall online retailers in the Food and Drug category, and as number 56 of the top 500 online retailers overall. Nutrisystem proudly supports the American Diabetes Association in its movement to Stop Diabetes and WomenHeart, The National Coalition for Women with Heart Disease, in its mission to bring about a greater awareness of the link between heart disease and obesity. For more information or to become a customer visit http://www.nutrisystem.com or call 1-800-435-4074.

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