SOURCE: NuVim, Inc.

April 26, 2011 09:45 ET

Nutrition Expert Ruth Carey Joins Dr. Addis' Efforts to Bring National Awareness of NuVim's Wellness & Weight Control Products

Will Represent NuVim to the American Dietetic Association

MAHWAH, NJ--(Marketwire - Apr 26, 2011) - NuVim, Inc. (PINKSHEETS: NUVM), a leading provider of nutritional refrigerated and shelf stable ready to drink beverages and powder mixes, announced today that Ruth Carey RD, CSSD, LD, the nutritional expert whose print and broadcast media programs have gained a national following, has joined NuVim®'s efforts to broaden its Wellness & Weight Control product line loyal consumer base. Ms. Carey will act as a liaison with the dietetic community including her communications with the largest food nutrition organization, the American Dietetic Association with their 68,000 members. Ms. Carey will also be working on behalf of NuVim with fitness bloggers, Twitter and Facebook on her own web-site.

Ruth Carey commented that "the American people need to better understand how they have become so overweight. We have not done a great job in the education process. Just saying we need to eat less has not solved the problem. We need to better explain how many hidden calories there are in the foods and beverages we consume each day. Most important is to show people the short and long term health relate consequences. Of course calorie intake is only part of the issue. There is more to it and this is the reason I am supporting NuVim. The NuVim new Wellness & Weight Control product line represents a major breakthrough. It is foremost about feeling your best every day. Controlling your weight is one of the major factors in feeling good every day.

"NuVim contributes to increased mineral and vitamin absorption to help curb between meal hunger. NuVim promotes a strong immune system to help reduce E-coli, Fungi and salmonella bacteria. It assists in muscle and bone health through calcium absorption to encourage more play and work activity and aids in consistent digestion to help decrease fat absorption. Counting calories and all of these NuVim benefits play a role in how you look and feel. Through my efforts and those of Dr. Addis, our combined associates and the NuVim advertising and public relations, we will not only successfully launch this product but also educate how to feel your best every day. We expect to add other medical advisors/endorsers and concerned individuals who just want to help this cause and be part of our team."

About Ruth Carey: Since 1985 Ruth has been a nutrition consultant in private practice and has gained extensive experience with print and broadcast media, public speaking, and public relations. Her expertise is in nutrition for fitness, cardiovascular health, weight control, and active sports. She has counseled both children and adults. Ms. Carey is or has been a national media spokesperson for Gatorade and Lipton and has worked with brands like Ensure, Nike, The USA Olympic Committee, The Portland Trailblazers and USA Gymnastics. She has appeared on Good Morning America, The Today Show and The Food Network. You can learn more about her at

About NuVim: NuVim® is a one of a kind ready to drink and powder mix beverage that is sold in the supermarket refrigerated juice section in half gallons and sold on the internet in powder mix form. Based on an extensive research and development project that spanned over 30 years, NuVim® helps maintain a strong immune system, increases mineral, vitamin, micronutrient and calcium absorption and improves consistent digestion with its exclusive ingredient NutraFlora®, a clinically proven natural prebiotic fiber. NuVim® also contains a level of whey protein concentrate that is known to help muscle flexibility, promote sturdy joints, and improve athletic performance. NuVim®has no high fructose corn syrup, no lactose, no cholesterol, no fat, no artificial flavors, and no caffeine.

With only 45 calories per 8 ounce serving in the refrigerated products and less than 5 calories in the new Wellness, Weight Control powder mix and its nutritional values, NuVim® could be considered the "Best Thing You Can Drink." After drinking NuVim® for 30 days, NuVim® guarantees you will "Feel the Difference."

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