SOURCE: NuVim, Inc.

July 07, 2010 09:12 ET

NuVim and Cross Legion Marketing Announce Powder Mix Marketing Agreement, With an Annual Revenue Guarantee

PARAMUS, NJ--(Marketwire - July 7, 2010) -  NuVim, Inc. (PINKSHEETS: NUVM) (www.nuvim.com), a leading provider of nutritional refrigerated and shelf stable ready to drink healthy beverages and powder mixes, announced today that a three-year marketing agreement has been signed with Cross Legion Marketing LLC (www.crosslegionmarketing.com) to increase consumer sales of NuVim® powder mixes through the NuVim® website. The Agreement guarantees NuVim® a minimum of $250,000 in powder mix revenues for each of the next three years and includes provisions for automatic renewal. The Agreement also incorporates bonus incentives to Cross Legion Marketing for reaching internet powder mix target revenues of $500,000, $750,000, $1,000,000 and over $1,500,000 in a contract year. Product details can be found at http://bit.ly/aCRfUo

Cross Legion Marketing is an award-winning, e-Marketing and consumer products public relations agency that develops and executes marketing strategies and communications programs. These programs help clients achieve their sales and marketing objectives while also establishing their brand and brand presence. Cross Legion Marketing specializes in utilizing creative and strategic combinations of public relations, entertainment media, events, sponsorships and partnerships, large database of 60 million plus opt-in emails, influencer outreach approaches, and publicity/social media. Using these tactics will help to increase NuVim's sales to target customers and help the consumer to discover or re-discover the brands and products we offer.

Megan Hardy of Cross Legion Marketing stated, "We are very excited to be in relationships with NuVim and the individuals associated with NuVim. The technology, research and development behind these products far surpass other healthy-beverage products, and we are proud to be the sole marketer and brand awareness voice for NuVim. We are ready to attack NuVim.com's online marketplace."

Cross Legion Marketing will pay for the internet advertising and other related marketing costs associated with increasing internet sales through search engines and social networking. In addition, Cross Legion Marketing will add their expertise to NuVim®'s newly refurbished website to put more focus on gaining powder mix sales. NuVim® will pay Cross Legion Marketing a percentage of the net sales on internet powder mix orders and other products sold on NuVim®'s website.

Rick Kundrat, NuVim® CEO, stated that, "Our Agreement with Cross Legion Marketing assures that one of the five major Company expansion initiatives will reach or exceed targeted revenue and profit objectives. NuVim®'s internet sales, military commissary expansion, military troop feeding, and the introduction of both the new teas and lemonade and drinkable yogurt products are immediate sales targets. Our Company distributes healthy beverages that have real nutritional value to the military, foodservice operations, and all national distributors who sell to schools, colleges, hospitals, and retail supermarket chains. We like to say NuVim® is the best thing you can drink."

About NuVim: NuVim® is a one of a kind healthy beverage. NuVim® contains lactose-free whey protein, a prebiotic fiber based on extensive research and development that spanned over 30 years, and essential minerals and vitamins. NuVim helps maintain a strong immune system, increase vitamin and mineral absorption, especially calcium for bone and muscle health, and improves consistent digestion. With only 45 calories per 8 ounce serving and its nutritional values, NuVim® could be considered the "Best Thing You Can Drink." After drinking NuVim® for 30 days, NuVim® guarantees you will "Feel the Difference." NuVim® has no high fructose corn syrup, no lactose, no cholesterol, no fat, no artificial flavors or colors and no caffeine. The powder mixes in chocolate, vanilla and strawberry flavors can only be purchased online.

About Cross Legion Marketing LLC

Cross Legion Marketing is an award-winning, eMarketing and consumer products public relations agency that develops and executes marketing strategies and communications programs utilizing Social Networking, public relations, entertainment media, events, sponsorships and partnerships, large database of 60 million plus opt-in emails, and influencer outreach approaches. Cross Legion is a website brand marketing company, with expertise in driving internet shopping traffic to a wide variety of retail consumers. In the past, Cross Legion has been able to promote and dramatically increase web visitors for numerous consumer product companies. 

To learn more about NuVim® visit www.nuvim.com or call toll free 877-850-8777

Safe Harbor Statement:

This release may contain forward-looking statements within the meaning of section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. The Company may experience significant fluctuations in future operating results due to a number of economic, competitive and other factors, including among other things, its ability to finance operations and inventory on terms acceptable to us, new and increase competition, changes in market demand or customer preferences. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors which could materially affect the Company and its operations and included in the Company's filings with the Securities and Exchange Commission, including its Quarterly Report on Form 10-QSB for the period ended December 30, 2007.

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