SOURCE: NuVim, Inc.

May 17, 2011 08:20 ET

NuVim Further Reduces Annual Selling, General, & Administrative Cost

Already Reduced to $429,000 in 2010 From $609,000 in 2009, It Is Now Running at a $280,000 Annual Rate

MAHWAH, NJ--(Marketwire - May 17, 2011) - NuVim, Inc. (PINKSHEETS: NUVM) a leading provider of nutritional refrigerated and shelf stable ready to drink beverages and powder mixes announced it has achieved further reductions in its administrative costs. With these latest administrative savings, Selling, Administrative and General Costs are now running at approximately $280,000 per year. The over $150,000 annual reduction results from cuts in payroll, office rental cost, insurance, and other related expenses. "As we retool our business and enter potential new avenues of revenue, we continue to seek ways to run the company as lean as possible," said NuVim® CEO Rick Kundrat. He emphasized that "cutting expenses while not jeopardizing the availability to key human resources will help the company become profitable at the bottom line. We are also improving our cash flow by issuing restricted stock for past and present supplies and services to a few qualified suppliers who are willing to help us while we are going through the revenue transition period."

About NuVim: NuVim® is a one of a kind beverage that is sold in the supermarket refrigerated juice section in half gallon plastic bottles and in powder mixes through the NuVim web-site. Based on an extensive research and development project that spanned over 30 years, NuVim® helps maintain a strong immune system, enhance vitamin and mineral absorption, especially calcium, and improve digestion with this exclusive ingredient, NutraFlora®, a clinically proven natural prebiotic fiber. NuVim® also contains a level of whey protein concentrate that is known to help muscle flexibility, promote sturdy joints, and improve athletic performance. There are very few beverages on the market that have real, solid nutritional values. Most are variations of flavored, colored sugar water in either carbonated or non-carbonated forms. With only 45 calories per 8 ounce serving in the refrigerated products and less than 10 calories in the powder mixs and its nutritional values, NuVim® could be considered the "Best Thing You Can Drink". After drinking NuVim® for 30 days, NuVim® guarantees you will "Feel the Difference." NuVim® has no high fructose corn syrup, no lactose, no cholesterol, no fat, no artificial flavors and no caffeine.

Contact Information

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