SOURCE: NuVinci Cycling

NuVinci Cycling

SOURCE: Fallbrook Technologies Inc.

Fallbrook Technologies

June 28, 2016 08:00 ET

NuVinci® Cycling™ Expands Local European Support for NuVinci Optimized™ Bikes and eBikes

Swiss Distributor, OFELEC AG, Will Support Dealers and Manufacturers in Switzerland and Lichtenstein / Benelux Test and Service Partner Program Expands to Germany

ZWOLLE, THE NETHERLANDS and CEDAR PARK, TX--(Marketwired - June 28, 2016) - NuVinci® Cycling, a division of Fallbrook Technologies Inc. (Fallbrook), announced today the further expansion of locally available support for NuVinci Optimized™ products in Europe. Effective July 4, 2016, OFELEC AG (OFELEC), a bicycle distributor and support organization located in Möhlin, Switzerland will coordinate service and support for NuVinci Optimized bicycles and eBikes sold in or utilized in Switzerland and Lichtenstein.

OFELEC is a relatively new and growing company located in Switzerland that imports, sells and supports two-wheeled vehicles with or without electric drives and their spare parts. It will serve as the local contact with NuVinci Cycling for bicycle dealers and bicycle manufacturers (OEMs) selling products in Switzerland and Lichtenstein. Both OEMs and dealers will be able to obtain support in their own language from OFELEC for NuVinci Optimized bicycles and eBikes. The support will include both detailed technical assistance and the capability of ordering components or replacement parts in small quantities with timely and cost effective distribution and without the need for import paperwork. Additionally, OFELEC will handle the preliminary inspection and shipment of returned parts to NuVinci Cycling in Zwolle, The Netherlands.

Dealers and manufacturers in Switzerland and Lichtenstein can reach OFELEC by phone or email at:

Tel: +41 43 508 55 97

"I am very pleased to have such a capable and responsive company as OFELEC in Switzerland added to NuVinci Cycling's local support capabilities," said Michael Schrijnder, NuVinci Cycling's recently hired Director, Service and Support. "While NuVinci Optimized bicycles and eBikes typically require little, if any, maintenance, any downtime can be a major inconvenience, particularly for those who depend on their bikes for transportation. That is why we feel it is important to enhance nearby support capabilities. As mentioned above, OFELEC AG is quite a young company, founded in 2011 with a background and history which has proven its professionalism and experience."

"OFELEC is driven by passion, knowledge and power," stated Hans-Peter Felber, OFELEC AG's CEO. "Beside the distribution of high-quality bicycles (electric and classic) our strengths are in service and logistics. There are many good products on the market, but outstanding service and good partnership between dealers/distributors and suppliers are the keys to success." Felber continued, "We are very proud to start the cooperation with NuVinci Cycling and to take over service and distribution of high-quality NuVinci Optimized products for Switzerland. This is a real enrichment of our portfolio! And we are very confident we will be able to shorten service time significantly for dealers and customers in Switzerland."

Previously in March 2015, NuVinci Cycling entered into an agreement with Hermann Hartje KG (Hartje) for Hartje to become its service center partner for Germany and Austria, providing support and services to dealers similar to those that OFELEC will now be providing for Switzerland and Lichtenstein. Hartje's NuVinci Cycling Service Center for Germany and Austria can be reached at:

Tel: +49 (0) 4251-811 187

In the Netherlands, NuVinci Cycling has a service center in Zwolle, which, in addition to dealers and manufacturers in other countries, supports NuVinci Cycling Test and Service Partner Programs in both Benelux and Germany.

For Benelux, each of the 65 dealers currently participating in the partner program provides a minimum of two test bikes from different brands so that potential customers can experience continuously variable and automatic shifting on extensive test rides. Additionally, the service staff of the shops is trained and certified to offer repairs and warranty service if appropriate, and each shop maintains a stock of parts from a NuVinci Service Box, which is part of the Partner Program. Benelux NuVinci Cycling Test and Service Partners can be found on the Dutch version of at

The partner program in Germany is similar to the Benelux program and has begun with 69 partner dealers. Additionally, as previously announced, NuVinci Cycling added two Dealer Development Representatives to offer Partnership Participation to shops and assist them in implementing test ride programs with a target of 120 partners in Germany. NuVinci Cycling Test and Service Partners in Germany can be found on the German version of at

"The addition of support for dealers and OEMs in Switzerland and Lichtenstein through OFELEC combined with the expansion to Germany of the successful NuVinci Cycling Test and Service Program," said David Hancock, Fallbrook's Executive Vice President, Cycling Division, "is part of our ongoing commitment to helping our OEMs provide effective regional support to their customers. We are establishing a network that makes the extraordinary benefits of NuVinci Optimized cycling available in multiple countries, regions and languages."

OFELEC AG was founded in 2011 to provide quality, innovation, technology and high-quality after sale services in the fields of electric vehicles and bicycles. It has a long-term, comprehensive and varied relationship as a reliable partner with the entire Swiss two-wheel market and all trading partners. OFELEC AG is the Swiss importer of the bicycle brands MOUSTACHE and GHOST.

In July 2016, OFELEC enlarged its portfolio by taking over of the sales and service of NuVinci Optimized™ gear hubs in Switzerland and Lichtenstein.

The company is located in the Industriestrasse 21, CH-4313 Möhlin AG, the operational headquarters (Warehouse, logistics, services) in the Hübelacherstrasse 1, CH-5242 Lupfig AG.

About Fallbrook Technologies
Fallbrook Technologies is the developer of the patented NuVinci® continuously variable planetary (CVP) technology, which can improve the performance and efficiency of machines that use a transmission, including vehicles, stationary equipment, bicycles, and others.

The NuVinci technology transforms Gears into Spheres™ by using a set of rotating spheres between the input and output components of a transmission. Tilting the spheres changes their contact diameters and varies the speed ratio. NuVinci CVPs can be configured to replace multiple planetary gears, providing significant efficiency and performance improvement in a compact package. The NuVinci technology offers companies the flexibility to design and produce next-generation products that are better-tailored to their unique business, market, and competitive requirements. Major automotive transmission suppliers have licensed the NuVinci technology for the development of automotive class drivetrains, and a market-leading supplier has licensed the technology and is developing NuVinciOptimized transmissions for electric and gasoline light vehicle applications.

The first commercial products incorporating the technology were the N360™ bicycle transmission and the Harmony™auto-shifting system for bicycles incorporating the N360. Current NuVinci Optimized cycling products include the Nfinity and Harmony group sets, which comprise newer versions of the transmissions and controllers.

Fallbrook has built an extensive portfolio of over 700 patents and patent applications worldwide. For more information, visit

Contact Information

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    NuVinci® Cycling | A Division of Fallbrook Technologies
    Nuria Wrede
    Marketing Assistant Bike
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    Office: +49 228 93 49 53 76
    Mobile: +49 176 673 620 34

    Fallbrook Technologies Inc.

    Trammie Anderson
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