SOURCE: National Venture Capital Association

National Venture Capital Association

SOURCE: Dow Jones VentureSource

Dow Jones VentureSource

SOURCE: CrunchBase


July 28, 2015 11:09 ET

NVCA, Dow Jones VentureSource and CrunchBase Launch Survey to Measure Demographics of Entrepreneurial Ecosystem

First Step Toward Developing Solutions to Increase Inclusiveness

WASHINGTON, DC--(Marketwired - July 28, 2015) - The National Venture Capital Association (NVCA), Dow Jones VentureSource and CrunchBase today announced the launch of the 2015 Venture Census to meet the critical challenge of measuring the diversity of the U.S. entrepreneurial ecosystem. Starting today, every individual working in entrepreneurial finance or a startup company can contribute to the 2015 Venture Census by anonymously submitting data about their background. The 2015 Venture Census is part of a broader effort led by the NVCA Diversity Task Force to build solutions to advance greater opportunity for women and underrepresented minorities in the entrepreneurial ecosystem.

"Collaboration and research are top priorities of the NVCA Diversity Task Force as we develop solutions that support the advancement of women and underrepresented minorities in the startup ecosystem," said Ashton Newhall, Managing General Partner of Greenspring Associates, co-chair of the NVCA Diversity Task Force and Research Team. "Today, we are launching the Venture Census in order to assess the level of diversity across startups, venture capital firms, accelerators and others supporting innovation. We believe we need a better understanding of our history and our present before we can affect the future. It is my hope that this data collection effort establishes a baseline which we can improve upon for many years to come."

"Adding this new census data alongside the vast financial data we gather for VentureSource will help in analyzing the characteristics of successful VCs and entrepreneurs and will guide investors to make better investment decisions," said Susan Keeler, Global Product Manager, Dow Jones VentureSource.

"We are excited to partner with the NVCA on benchmarking diversity in the startup ecosystem," said Matt Kaufman, President of CrunchBase. "We believe making data accessible to the entrepreneurial community accelerates innovation and raising awareness about diversity is an important part of our efforts."

The 2015 Venture Census is taking on the challenge of understanding the current level of diversity within venture capital, startup companies and organizations that shape the growth of startups. The purpose of the survey is to assess the individual characteristics of persons employed in the startup ecosystem and the characteristics of their firms or companies. Survey question focus on gender, age, sexual orientation, educational and professional background, military experience, firm size, industry, geographic focus and location. All submissions are anonymous and will be reported in aggregate. NVCA will share the results with the public in the fall of 2015.

Participate in the 2015 Venture Census and share your contribution to help #measurediversity on social media.

About NVCA

Venture capitalists are committed to funding America's most innovative entrepreneurs, working closely with them to transform breakthrough ideas into emerging growth companies that drive U.S. job creation and economic growth. As the voice of the U.S. venture capital community, the National Venture Capital Association empowers its members and the entrepreneurs they fund by advocating for policies that encourage innovation and reward long-term investment. As the venture community's preeminent trade association, the NVCA serves as the definitive resource for venture capital data and unites its nearly 400 members through a full range of professional services. For more information about the NVCA, please visit

About Dow Jones VentureSource

Dow Jones VentureSource helps venture capitalists, corporate development executives, investment bankers and service providers find deal and partnership opportunities, perform comprehensive due diligence and examine trends in venture capital investment, fund-raising and liquidity. It provides accurate, comprehensive data on venture-backed companies -- including their investors and executives -- in every region, industry and stage of development throughout the world.

About CrunchBase

CrunchBase is the leading platform to discover innovative companies and the people behind them. Founded in 2007 by Mike Arrington, it began as a simple database to track startups covered on TechCrunch. Today, CrunchBase delivers market insights to millions of users and businesses around the world. The CrunchBase Dataset is constantly expanding through contributions from its community of users, investment firms, and network of global partners. CrunchBase accelerates innovation by bringing together data on companies and the people behind them. For more information, please visit

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