SOURCE: Pure Vanilla Exchange, Inc.

June 12, 2006 10:05 ET

NVS Entertainment Changes Name to Pure Vanilla eXchange, Inc.

NEW YORK, NY -- (MARKET WIRE) -- June 12, 2006 -- Pure Vanilla eXchange, Inc., announced today that its ticker symbol has been changed from (PINKSHEETS: NVSX) to (PINKSHEETS: PVNX). Pure Vanilla, formerly known as NVS Entertainment, changed its name to Pure Vanilla in connection with a reverse merger in March 2006. A full company overview and details of the merger can be found in the Company's 10-SB registration statement filed with the SEC on May 31, 1934. Pure Vanilla filed the Form 10-SB to register its common stock under Section 12(g) of the Securities Exchange Act of 1934, as amended, and to become a full reporting company. The Company intends to seek to list its common stock for trading on the NASD OTC Bulletin Board. The Form 10-SB filing is subject to review and comment by the SEC.

About Pure Vanilla Exchange, Inc.

Pure Vanilla, through www.purevanilla.com and in-store sales of Pure Vanilla cards, is the first anonymous payment solution to facilitate purchase of Adult content online.

Pure Vanilla is popular with consumers because its unique payment option is anonymous, time-efficient, and protects consumers from credit card fraud and identity theft. Pure Vanilla provides an alternative payment solution for online merchants that eliminates charge-backs, reduces processing fees and brings incremental revenue to online businesses

Under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, certain statements contained in this press release regarding PV, NVS and/or their respective management's intentions, hopes, beliefs, expectations or predictions of the future are forward-looking statements. These forward-looking statements are not historical facts and are only estimates or predictions. Actual results may differ materially from those projected as a result of risks and uncertainties, including the financial performance of NVS and PV. Although NVS believes the expectations reflected in any forward-looking statements are based on reasonable assumptions, it cannot give any assurance that their expectations will be attained. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating any forward-looking statements. Certain factors could cause results and conditions to differ materially from those projected in these forward-looking statements. These factors are not exhaustive. New factors, risks and uncertainties may emerge from time to time that may affect the forward-looking statements made herein. These forward-looking statements are only made as of the date of this press release and NVS does not undertake any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

Contact Information

  • For More Information, contact:
    Felicia Adams
    Pure Vanilla Exchange, Inc.
    (212) 991-1047 x113
    Email: ir@purevanilla.com