SOURCE: NXP Semiconductors

NXP Semiconductors

April 12, 2011 08:14 ET

NXP Drives Innovation in RFID With Launch of Global Partner Program

NXP Global RFID Innovation Partner Program to Stimulate Development of RFID Technologies for the Expanding FMCG and Electronics Markets

SAN JOSE, CA and EINDHOVEN, NETHERLANDS--(Marketwire - Apr 12, 2011) - NXP Semiconductors N.V. (NASDAQ: NXPI), the RFID leader for multi-applications, has announced the launch of its Global RFID Innovation Partner Program to encourage the development of RFID solutions. With a focus on system integrators and solution providers as well as reader and software companies, the Program aims to create a community that can share skills and expertise in order to drive RFID innovation. The launch is timely given the growing demand for RFID applications from end users in the fast moving consumer goods (FMCG) and electronics sectors.

The rich ecosystem of organizations, brought together by the NXP Global RFID Innovation Partner Program, will make it easier for participants to link up quickly with the partner(s) they need in order to develop a technology application. This translates to faster time to market, and better availability of innovative RFID solutions for end users. NXP's Innovation Partner Program will also raise awareness of RFID technology throughout the industry, and highlight to end users the ease of implementing RFID applications.

Facts/Highlights
Overview of the NXP Global RFID Program:

  • To date the following companies have joined the NXP Global RFID Innovation Partner Program:
    • ACURA Global, Brasil
    • austriamicrosystems, Austria
    • CopperSpiral RFID, India
    • Franwell, USA
    • IER, France
    • InSync, USA
    • RFiT Solutions, Austria
    • Thinkify, USA
    • Vilant, Finland
  • Innovative RFID System Integrators and Solution Providers from around the world can participate in the Program, with the aim of:
    • Sharing important technical, market and business-related information on RFID for FMCG and electronics with a worldwide community
    • Minimizing the technological risk and cost involved of developing RFID technology
    • Exchanging skills and experience on successful RFID implementations with a worldwide community
    • Decreasing time to market for new solutions
    • Driving the adoption of, and increasing the global market for, RFID technology
    • Enabling partners to realize innovative ideas with NXP, a strong and experienced technology partner

Overview of RFID market growth:

  • Offering reliable read rates and special features for electronic device configuration as well as privacy modes and a tag tamper alarm, RFID tag and label ICs are ideal for high-volume applications in FMCG and electronics
  • Last year saw a significant uptake in RFID solutions, demonstrating renewed interest in the industry that is now seeing the benefits of established global standards in RFID technology
  • Growth in RFID solutions for FMCG and electronics sectors is expected to remain strong, as RFID is used in new applications and in replacing older, less reliable technologies such as bar codes or holograms

Supporting Quotes

  • "We listened to the market and responded by launching our Global RFID Innovation Partner Program to address the growth of RFID applications in the FMCG and electronics sectors. We want to help ensure that NXP Semiconductors and its partners can effectively use RFID technology to enable the safe and reliable tracking of items, ease of product configuration and an increased level of counterfeit protection," said Chris Feige, general manager for Tagging and Authentication, NXP Semiconductors.

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About NXP Semiconductors
NXP Semiconductors N.V. (NASDAQ: NXPI) provides High Performance Mixed Signal and Standard Product solutions that leverage its leading RF, Analog, Power Management, Interface, Security and Digital Processing expertise. These innovations are used in a wide range of automotive, identification, wireless infrastructure, lighting, industrial, mobile, consumer and computing applications. A global semiconductor company with operations in more than 30 countries, NXP posted revenue of $4.4 billion in 2010. For more information, visit www.nxp.com.

Forward-looking Statements

This document includes forward-looking statements which include statements regarding our business strategy, financial condition, results of operations, and market data, as well as any other statements which are not historical facts. By their nature, forward-looking statements are subject to numerous factors, risks and uncertainties that could cause actual outcomes and results to be materially different from those projected. These factors, risks and uncertainties include the following: market demand and semiconductor industry conditions, our ability to successfully introduce new technologies and products, the demand for the goods into which our products are incorporated, our ability to generate sufficient cash, raise sufficient capital or refinance our debt at or before maturity to meet both our debt service and research and development and capital investment requirements, our ability to accurately estimate demand and match our production capacity accordingly or obtain supplies from third-party producers, our access to production from third-party outsourcing partners, and any events that might affect their business or our relationship with them, our ability to secure adequate and timely supply of equipment and materials from suppliers, our ability to avoid operational problems and product defects and, if such issues were to arise, to correct them quickly, our ability to form strategic partnerships and joint ventures and successfully cooperate with our alliance partners, our ability to win competitive bid selection processes to develop products for use in our customers' equipment and products, our ability to successfully establish a brand identity, our ability to successfully hire and retain key management and senior product architects; and, our ability to maintain good relationships with our suppliers. In addition, this document contains information concerning the semiconductor industry and our business segments generally, which is forward-looking in nature and is based on a variety of assumptions regarding the ways in which the semiconductor industry, our market segments and product areas will develop. We have based these assumptions on information currently available to us, if any one or more of these assumptions turn out to be incorrect, actual market results may differ from those predicted. While we do not know what impact any such differences may have on our business, if there are such differences, our future results of operations and our financial condition could be materially adversely affected. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak to results only as of the date the statements were made. Except for any ongoing obligation to disclose material information as required by the United States federal securities laws, we do not have any intention or obligation to publicly update or revise any forward-looking statements after we distribute this document, whether to reflect any future events or circumstances or otherwise. For a discussion of potential risks and uncertainties, please refer to the risk factors listed in our SEC filings. Copies of our SEC filings are available from on our Investor Relations website, http://www.nxp.com/investor or from the SEC website, http://www.sec.gov.

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