September 13, 2011 08:45 ET

NY/IABC Hosts "Beyond Google+" Event at Pfizer -- Panel to Feature Social Media Execs From Samsung, IBM, Hayzlett Group, More

NY/IABC to Present a Sept. 20 Event in NYC Titled, "Beyond Google+: How the Best Brands Are Using Social Media to Enhance Corporate Reputation and Grow Their Business"

NEW YORK, NY--(Marketwire - Sep 13, 2011) - The New York Chapter of the International Association of Business Communicators (NY/IABC) announced today it will host an evening networking event and exclusive panel titled, "Beyond Google+: How the Best Brands Are Using Social Media to Enhance Corporate Reputation and Grow Their Business" on Tuesday, September 20, 2011 from 6-8 p.m. EDT. The panel will be moderated by Valerie Simon, business consultant and former Senior Vice President of BurrellesLuce. Panelists will include:

  • Esteban Contreras, Samsung: Social Media Manager
  • David Stark, IBM: Program Manager, Social Business Services
  • Jeffrey Hayzlett, The Hayzlett Group; Former CMO, Eastman Kodak

Registration for the event is available online here.

The event will be held at Pfizer's NYC Corporate Headquarters: 235 East 42nd Street, 219 Conference Center, New York, NY 10017. Presented as a "show and tell" event in which panelists share their behind-the-scenes best practices and first-hand tips, the panel will address:

  • Google+ update: The network's growing reach, plans for corporate pages and first steps companies need to take to incorporate Google+
  • How to integrate your social media channels and existing marketing, communication and outreach programs
  • Best Practices: What these companies are doing now to tap into existing and emerging social media channels -- and how you can borrow their ideas
  • New social media trends, tools and how to tap into them to grow corporate reputations and enhance shareholder value

"Google+ already has over 25 million users, and it's projected to be the second largest social network in a year. Business communicators who don't have a plan in place to utilize Google+ as well as other emerging social tools are missing a huge opportunity," said Rob Drasin, President, NY/IABC. "This event will give participants a firsthand peek at the latest from Google+ and what's on the horizon for other social media tools, as well as an opportunity to hear from some of the top brands in the country about their social media best practices and the tools, trends and techniques communicators must master in order to stay ahead."

The event is part of a partnership between NY/IABC and The two organizations will collaborate on future monthly events to present the latest trends, tips and techniques to NY/IABC members and non-members alike.

Those interested in attending the event may REGISTER HERE. Recordings and online streaming will also be available.

The New York Chapter of IABC is a vigorous organization as dynamic and varied as the city itself. Members come together from a wide variety of industries and communication disciplines to share their expertise with one another through a broad range of activities. As the business communication environment evolves, members find more and more value in NY/IABC.

NY/IABC serves about 400 professional communicators who live and work in New York City and the surrounding areas. Some suburban members hold dual memberships -- in the New York City chapter as well as in the New Jersey, Long Island, or WestFair chapters.

NY/IABC was founded in 1972. Since then, the nature of its membership has evolved and changed to reflect the New York City communication market. While most chapter members are employed in corporate communication, many members represent public relations and marketing communication agencies. Other chapter members are self-employed, typically serving as suppliers of professional services to the corporate market.

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