SOURCE: Tip or Skip

Tip or Skip

July 25, 2012 11:00 ET

NYC-Based Startup Launches Mobile Shopping Game Tip or Skip

Compete to Be a Top Tastemaker by Spotting the Best Products

NEW YORK, NY--(Marketwire - Jul 25, 2012) -

Core News Facts:

  • Today, Tip or Skip is launching the mobile shopping game that applies social discovery and gamification to mobile commerce, providing a modernized approach to digital shopping -- one that is fun, engaging and customized.
  • Now available online and in the App Store, Tip or Skip invites tastemakers to join the only mobile shopping game designed to help consumers find new products and share recommendations.
  • With Tip or Skip, users:
    • "Tip" what they like and "skip" what they don't with a flick of a finger
    • Discover and share interesting items from online and brick-and-mortar stores
    • Earn "sway" (game currency) to become a top tastemaker
  • As a Tip or Skip player, you compete for recognition as a tastemaker by spotting the best products, sharing them with your followers and earning sway as other players agree with your tips.
  • Sway is social currency. Use your sway to tip products. Earn sway as people like your tips. Gain greater prominence for yourself and your taste as you earn more sway.
  • The Tip or Skip process benefits both users and brands; users get feedback encouraging smart buying decisions, while brand's tap into social merchandising to automatically highlight their most engaging products.
  • Headquartered in New York's Fashion District, Tip or Skip was founded by Michael Weiksner, Ph.D., a persuasive technology expert and founder of, and Nathaniel McNamara, a mobile commerce expert and founding team member of PrivacyBank (later sold to InfoSpace). The two have been friends since the second grade.
  • To support the launch, Tip or Skip has secured a total of $2 million in funding from investors including 500 Startups, John Ason, Corinthian Group and other angels from the East and West Coasts.
  • Tip or Skip is a game. To play:

Michael Weiksner, CEO, Tip or Skip
"Consumers spend two thirds of their time on their phones playing games and using social networks. Tip or Skip is the first mobile experience to combine these elements for shoppers. On Tip or Skip, shoppers compete to be a top tastemaker by spotting and sharing the best products."

Nathaniel McNamara, Founder & President at Tip or Skip
"Apple, Amazon and Square make mobile shopping possible; Tip or Skip makes it fun. Tip or Skip delights you repeatedly with unexpected finds and challenges you to define a taste that will be loved by others."

About Tip or Skip:
Tip or Skip is the mobile shopping game where players compete to be recognized as a top tastemaker by spotting the best products. Tip what you like, skip what you don't with a flick of a finger. Tip or Skip is based in the heart of the Fashion District in New York City. Tip or Skip was founded by Michael Weiksner and Nathaniel McNamara, friends since second grade. To play Tip or Skip, visit

Contact Information

  • Contact:
    Morgan Flatley
    Inner Circle Labs for Tip or Skip
    Email Contact
    (415) 684-9560