SOURCE: The Mansfield Hotel

May 09, 2013 14:25 ET

NYC Hotel Encourages Guests to Live and Imbibe Like the "Real" Gatsby

The Mansfield, Last Home to Man Who Inspired the Character of Jay Gatsby, Checks Guests in for a 21st Century Take on Fitzgerald's Classic Novel

NEW YORK, NY--(Marketwired - May 09, 2013) - In anticipation of Baz Luhrmann's debut of The Great Gatsby movie, The Mansfield Hotel, a historic boutique hotel in New York, unveils its own ties with the classic novel with a truly authentic Gatsby experience.

Located off Fifth Avenue on 44th Street, The Mansfield was originally built as a hostelry for well-heeled bachelors and once housed socialite Max von Gerlach, a bootlegger and former World War I officer, who according to Some Sort of Epic Grandeur, Matthew J Bruccoli's biography of F. Scott Fitzgerald, was the inspiration for the character of Jay Gatsby. Gerlach lived at The Mansfield until his death in October 1958.

For those who want to step into Gatsby's past and have a taste of the roaring twenties without sacrificing the modern conveniences of the 21st century, the hotel is launching the "Live Like Gatsby" package, timed with the May 10 release of the 3D-movie starring Leonardo DiCaprio as Jay Gatsby, including:

  • Two classic cocktails per night from the "Imbibe Like Gatsby" menu at the hotel's M Bar
  • Live music at M Bar on Tuesdays, Wednesdays & Thursdays
  • The Mansfield's guide to Gatsby's New York, including notes on prominent 1920s architectural sites and a roundup of the best modern speakeasy bars in the city
  • One print copy of "The Great Gatsby"

According to documents related to a private investigation, Gerlach knew Fitzgerald in the 1920s and allegedly kept him "topped off with booze." In homage of Fitzgerald and Gerlach's relationship, The Mansfield's

M Bar launches the "Imbibe Like Gatsby," a menu of Golden Era elixirs with literary references such as Gatsby's Torrid Goodbye, Owl Eyes' Gimlet and Wilson's Yellow Slam.

Recently deemed a historical landmark, The Mansfield resides within the historic preservation district of Midtown Manhattan, and deep in the heart of the Theater District.

Rates starting at $219 per night. For reservations for "Live Like Gatsby," visit or call 1-800-255-5167 and mention booking code GATSBY. Offer is valid through December 30, 2013. 

The Mansfield, a 126-room historic boutique hotel, offers the artistry & elegance of the early 1900's New York with state-of-the-art conveniences. Guests of the hotel appreciate its private club-like surroundings and superb craftsmanship, as illustrated by the lobby's detailed illuminated 16-foot ceiling and oval staircases with original terrazzo floors. The hotel is within a short walk of the finest Fifth Avenue stores, Bryant Park, Times Square, Broadway, Grand Central Station, St. Patrick's Cathedral, Rockefeller Center, the Empire State Building, Madison Square Garden and Radio City Music Hall.

About Denihan Hospitality Group:

Celebrating 50 years as a privately-held, full service management and development company, Denihan Hospitality Group owns and/or operates 14 boutique hotels in major urban markets throughout the U.S. Denihan has built a world-class lodging investment platform within the boutique hotel space, creating value by acquiring, repositioning and managing independent hotels.

The Denihan portfolio includes properties operating under The James and Affinia Hotels brands, as well as Manhattan luxury independents, The Surrey and The Benjamin, and additional independent properties in New York City. Denihan's hotels include an impressive list of chef-driven restaurants and bars, including Iron Chef Geoffrey Zakarian's The National Bar and Dining Rooms at The Benjamin; David Burke Kitchen at The James New York and David Burke's Primehouse at The James Chicago; Daniel Boulud's Café Boulud at The Surrey; Art Smith's Art and Soul at the Liaison Capitol Hill, an Affinia hotel in Washington, D.C.; and James Beard nominee Kris Wessel's Florida Cookery at The James Royal Palm.

The company's uniquely guest-centric approach, refined through the past 50 years, has made it an industry leader in hospitality, property and restaurant development, as well as hotel operations, management and marketing. In 2012, Denihan was named to Inc. Magazine's 500|5000 list of Fastest Growing Companies for the fourth year in a row, where it topped the list of full-service hotel companies.

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