SOURCE: NYNE

NYNE

February 27, 2014 15:55 ET

NYNE to Expand Distribution Into Middle East and North Africa (MENA)

Company Signs Up Exclusive Agreement With ACME Group, a Prominent Distributor in the Regions

OXNARD, CA--(Marketwired - Feb 27, 2014) - NYNE, an innovator of lifestyle inspired audio products, today announced it has signed ACME Group as exclusive distributor in the Middle East and North Africa (MENA), as part of its international expansion plan for 2014. The announcement comes after NYNE launched its new line of products and had successful meetings with major international distributors at the Consumer Electronics Show (CES) in Las Vegas last month.

"We are proud to partner with and represent NYNE in the Middle East and North Africa and look forward to a tremendous growth," said Ayman El Jammali, commercial director for ACME Group.

Ribi Kenneth, regional distribution manager for ACME Group, commented, "We have seen a huge growth of portable Bluetooth speakers in the regions and after reviewing a variety of different brands, we are strongly convinced that NYNE, due to its special lifestyle application, full-feature profile as well as superior sound quality, is a very well differentiated line and would be a great addition to our portfolio of high-end products."

"Since our expansion into the international markets last year, NYNE has enjoyed tremendous interest outside of the U.S., especially in MENA," said Jose Waijman, director of international sales for NYNE. "We have carefully selected market-leading ACME Group, who will carry our entire spectrum of 2014 products starting in March. By signing on ACME Group as a partner, we have planted our roots in two regions where we see increased development, the potential for exponential growth, and our sales doubling within the first half of the year."

NYNE debuted its 2014 line of portable Bluetooth speakers from a prominent booth position in Central Hall at CES. The company showed five speaker models, each with a unique lifestyle application. The Mini for kids and teens, the Cruiser for bicycles and strollers, the TT for traveling, the Bass for outdoor tailgates and parties, and the Aqua, a fully waterproof (IPX7) and floating Bluetooth speaker. For more information on NYNE's 2014 product line, visit www.nyne.com.

About NYNE
NYNE, a lifestyle inspired audio brand, is part of California-based BOSS International Group (BIG), a leader in mobile audio products for more than 25 years. NYNE designs and manufactures its audio products to enhance the enjoyment of music by today's connected consumer, wherever life takes them. A collaboration of a group of Silicon Valley veterans, acoustical engineers and audio experts with a passion for technology, NYNE is dedicated to producing high-end, quality products with superb acoustics and unparalleled technology integration.

For more information about NYNE's innovative product line, please visit www.nyne.com. Connect with NYNE socially on Facebook, Twitter and Pinterest.

About ACME Tech
A member of ACME Group, ACME Tech is a dynamic company that incorporates a diverse portfolio of business ideas and practices with a common mission of adding value and engaging with people's daily lives. With insights and passion as our driving forces, ACME Group offer customized solutions and products catering to the consumers' and businesses' different objectives and tastes, setting us apart in the MENA region. With operating offices in Cairo, Egypt & Dubai, UAE, ACME Distribution is having a fully-fledged distribution network in the full Middle East and North Africa region that looks after product management, sales, merchandising, marketing, and channels' performance. ACME Group have a dedicated team for each product line which gives us the ability to focus on each product, and hence, maximize its exposure & reach, awareness, sales & turnover. ACME Group with its success with the existing line of brands are witnessing sustainable positive growth as we progress. Visit www.acme-group.net for more information.

All products/services and trademarks mentioned in this release are the properties of their respective companies.

© 2014 NYNE. All rights reserved.

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