SOURCE: Lieb Cellars

Lieb Cellars

March 31, 2015 15:26 ET

NY's Most Innovative Winery Announces Expansion of Box and Keg Wine Offering

CUTCHOGUE, NY--(Marketwired - March 31, 2015) - Lieb Cellars, New York's most innovative winery, is pleased to announce they are expanding their product line by offering all five of Bridge Lane's craft wines -- Chardonnay, Rosé, White Blend, Red Blend and White Merlot -- in bottle, 3L boxes and 20L kegs.

Lieb Cellars earned their reputation for innovation last year when they became the first New York vineyard to promote and market a line of hand-crafted, small batch 20L recyclable keg and 3L boxed wines under their Bridge Lane label. The boxes were offered in Red and White Blend varieties, the kegs in Merlot, Chardonnay and Rosé.

The expanded offerings are being released this month for the 2015 selling season.

Lieb Cellars established its reserve label in 1992 and added the Bridge Lane series in 2004 to offer a line of "everyday" wines at more wallet-friendly price points. "While the Lieb wines are made with our ripest fruit and meant to be serious and age-worthy, Bridge Lane wines are young, fresh, and fruit-forward," said General Manager and certified sommelier, Ami Opisso. "They're our crowd pleasers."

Last year the winery rebranded both their Lieb and Bridge Lane labels and introduced the alternative formats. "Because of boxed wine's negative reputation and the association of kegs with beer, we knew we'd face our fair share of critics. But we believed in the benefits of the packaging and knew we were filling them with good wine, so we kinda said 'Screw 'em, you can't please everyone.' We took the chance."

And the chance is paying off, too. Retail and wholesale sales in 2014 exceeded expectations while earning praise from industry experts. The Bridge Lane White Blend was named a "Best Box Wine" among 75 tasted by popular blog www.reversewinesnob.com and Epicurious featured it as one of "6 Expert-Endorsed Box Wines to Take Outdoor Dining With You" (www.epicurious.com May 28, 2014). 

Not to be overlooked is their value proposition. The boxes retail for $40 and hold 4 bottles of wine while the kegs are $240 and hold 26 bottles. The kegs and boxes are eco-friendly, preserve the wine longer, and offer convenience over glass bottles. Opisso recommends the boxes for outdoor occasions like beaching or boating and keg wine for weddings or large events. "We're thrilled our gamble paid off and the market has been extremely receptive. I mean, who wouldn't want killer Cab Franc based dry rosé in a box for the equivalent of $10/bottle!? It's a no brainer."

Bridge Lane box and keg wines are currently available for purchase online (www.bridgelanewine.com), in retail stores throughout NY, MA, CT, RI, NJ, and PA and in Lieb Cellars' tasting rooms located in Cutchogue and Mattituck, Long Island, NY. 

Lieb Cellars is a wholly owned subsidiary of Premium Beverage Group, Inc., a publicly traded holding company listed on OTCMarkets.com under the ticker symbol 'PBEV.'

Photos attached. 

About Lieb Cellars: Lieb Cellars LLC is a wholly owned subsidiary of Premium Beverage Group, Inc. (OTC PINK: PBEV). It was acquired by PBEV in December 2013 and is located in Cutchogue, NY.

About Premium Beverage Group: Premium Beverage Group is a publicly traded holding company whose common stock trades on OTCMarkets.com under the ticker 'PBEV.' On December 30, 2013, PBEV acquired 100% of the issued and outstanding membership interests in; Lieb Cellars LLC, an award winning vineyard making estate grown wines in Cutchogue, NY. Lieb Cellars also makes the Bridge Lane Wine series which offers high quality wine at lower prices in bottle, box and keg formats; Lieb Vineyards LLC, a vineyard management company responsible for approximately 42 acres of wholly owned vineyard property and 42 acres of leased and managed property, and; Premium Wine Group LLC in Mattituck, NY.

Safe Harbor Language

FORWARD-LOOKING STATEMENTS:
Statements included in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 (the "1995 Act"). Words such as "believe," "expect," "anticipate," "intend," "look forward," "opportunities," "potential," and similar expressions identify forward-looking statements. Premium Beverage Group, Inc. (the "Company") cautions readers that forward-looking statements reflect the Company's current expectations and assumptions that are subject to certain risks and uncertainties which could cause actual results to differ materially from those projected in the forward-looking statements. Statements made herein are made in reliance on the safe harbor for forward-looking statements contained in the 1995 Act. The Company assumes no obligation to update or revise any forward-looking statements made herein or any other forward-looking statements otherwise made by the Company

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Image Available: http://www.marketwire.com/library/MwGo/2015/3/31/11G037163/Images/BLKegs3.31.15-357318139320.jpg
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Contact Information

  • CONTACT INFORMATION:
    Ami Opisso
    General Manager
    Lieb Cellars
    Tel: 631-734-1100
    Email: Email contact