SOURCE: Freudenberg Household Products

Freudenberg Household Products

May 13, 2014 08:45 ET

O-Cedar Improves Upon Its Flagship ProMist® Spray Mop

AURORA, IL--(Marketwired - May 13, 2014) - O-Cedar, the leading brand in traditional floor care, has reengineered its flagship item, the ProMist® spray mop. Among the new features are a one-touch button release that makes it easy to remove the wide-mouth refillable bottle, and an improved washable microfiber pad with scrub zones, making it faster to remove stubborn dirt and grime. Other ProMist® upgrades include an easy-squeeze trigger, a comfort grip handle, plus a state-of-the-art pump engine and fine mist sprayer that won't clog. 

Consumer research uncovered that spray mop usage has evolved, changing consumer cleaning habits. In a testament to product quality and effectiveness, spray mops are now used for everyday cleaning, not just for quick jobs. Consumers also appreciate the cost savings of washable pads, and the flexibility of being able to choose your own cleaning solution.

"We really listened to our consumers," says Christophe Laparra, business development director for O-Cedar. "We wanted to create a top-notch cleaning tool that was also elegant and effortless to use."

For a limited time consumers can join the O-Cedar Facebook community at www.facebook.com/OcedarClean to participate in a national sweepstakes with the chance to win a $10,000 home makeover, monthly prizes of $1,000 each, and free product give-aways. ProMist ® will be available at U.S. retailers for $22.99. Microfiber refill pads are available for $7.99.

About Freudenberg Household Products
FHP is a division of the Freudenberg Group headquartered in Weinheim, Germany. The company's Household Products Division is a leading international manufacturer of branded goods including household cloths, cleaning products and laundry care products, and is the leader in virtually all markets in which it competes. The Freudenberg Household Products division employs about 2,300 employees globally and is best known in America for its O-Cedar® brand and signature tagline "O-Cedar Makes Your Life Easier!®"

For more information please visit www.ocedar.com.

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