May 19, 2015 15:51 ET

O-Cedar® Puts a Twist on Spring Cleaning

AURORA, IL--(Marketwired - May 19, 2015) - Springtime brings a sense of renewal, a fresh start. It can also bring muddy messes from all those April showers. But mopping floors need not be a chore, with a few simple tips and the right tools, like the new O-Cedar® MicroTwist™ Mop, cleaning can be downright easy.

  • Make the right moves to get a deep clean. For the best performance from your mop, use a figure-eight motion.
  • To clean vinyl or linoleum floors, mop with mild detergent and wait a few minutes to allow it to penetrate the ground-in dirt. Then clean area with water.
  • For hardwood floors, wring your mop almost dry so it feels only slightly damp to the touch.
  • For ceramic tile, mix a half cup of white vinegar with one gallon of warm water. Vinegar cuts grease and deodorizes, and the smell will dissipate quickly.
  • Use a microfiber mop, such as MicroTwist™, which will grab dirt, dust and hair with less effort.

With MicroTwist™, O-Cedar® continues its trend of bringing innovative products to market. Through market research, O-Cedar® learned that consumers want to be able to completely and effectively wring out their mops. Consumers also believe that microfiber cleans better and is more absorbent than cotton. With those insights, the R&D team at O-Cedar® developed MicroTwist™, a classic twist mop with the advanced technology of a large, uniquely woven Microfiber Head. Plus, an enhanced new Ratchet System has also been added which not only makes wringing easier, it allows you to customize the level of wetness depending on how many times it's twisted.

"To our consumer, if you can't effectively wring-out a mop, you're cleaning with a dirty mop. The new ratchet makes MicroTwist™ effortless to wring out, and you can't beat the cleaning performance of microfiber compared to cotton" says Mike Berg, Commercial Director for O-Cedar®. Consumers can join the O-Cedar® Facebook community at to learn more about their products and receive money-saving coupons. MicroTwist™ will be available in major retailers this spring. Refills are also available. For more information and online purchases visit

About O-Cedar®
O-Cedar®, the category leader in traditional floor care, is part of Freudenberg Household Cleaning Solutions, a division of the Freudenberg Group headquartered in Weinheim, Germany. Freudenberg Household Cleaning Solutions is a leading international manufacturer of branded goods including household products, and is the leader in virtually all markets in which it competes. The Freudenberg Household Cleaning Solutions division employs about 3,000 employees globally and is best known in America for its O-Cedar® brand and signature tagline "O-Cedar® Makes Your Life Easier!®"

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Contact Information

  • Cheri Schmidt