SOURCE: Freudenberg Household Products

Freudenberg Household Products

February 05, 2013 14:19 ET

O-Cedar's New O-Duster Robotic Floor Cleaner Makes Consumers' Lives Easier

AURORA, IL--(Marketwire - Feb 5, 2013) - O-Cedar, the leading brand in traditional floor care, is introducing the O-Duster™, the first affordable robotic floor cleaner. The O-Duster™ features an automatic navigation system that changes direction when it detects objects and walls, and is self-rotating for additional cleaning power. The exclusive disposable electrostatic cleaning cloths attract and retain dust, dirt and hair, making it ideal for pet owners. The sleek profile reaches under furniture, and the flexible base allows O-Duster™ to access corners and edging. 

Convenience is a key purchase driver in cleaning tools, and research indicated that consumers want to keep surfaces dust free without effort so they have more time to focus on other things. The O-Duster™ simplifies cleaning to three simple steps: attach the electrostatic cloth to the flexible mesh base, select either a 30-minute or 120-minute cleaning program, and then just dispose of the cloth after use. The O-Duster™ is safe for all types of hard floor surfaces including wood, tile, laminate, marble and linoleum, and runs on rechargeable batteries. Look for O-Duster™ in the mop and broom or quick clean aisles. 

"This modern cleaning tool is not only effective, but fun to use. It makes a great gift for mom -- let the robot do the cleaning for her," says Pierre Lacroix, marketing director for O-Cedar. 

For a limited time starting in March consumers can visit for a money-saving $5.00 coupon. Consumers can also join the O-Cedar Facebook community at The O-Duster™ will be available at U.S. retailers including HEB, Publix, ShopRite, Target, Wal-Mart and Winn Dixie for $39.99. Electrostatic pad refills are available in packs of 20 for $8.99.

About Freudenberg Household Products
FHP is a division of the Freudenberg Group headquartered in Weinheim, Germany. The company's Household Products Division is a leading international manufacturer of branded goods including household cloths, cleaning products and laundry care products, and is the leader in virtually all markets in which it competes. The Freudenberg Household Products division employs about 2,300 employees globally and is best known in America for its O-Cedar® brand and signature tagline "O-Cedar Makes Your Life Easier!®"

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