SOURCE: Vertical Solutions Inc.

February 27, 2007 09:32 ET

A. O. Smith Chooses Vertical Solutions, Inc.'s PowerHelp CRM for Customer Service & Field Service

Global Leader in Water Heater Manufacturing Uses PowerHelp CRM to Streamline Its Customer Support

CINCINNATI, OH -- (MARKET WIRE) -- February 27, 2007 -- Vertical Solutions, Inc. (VSI), a leading developer of Customer Relationship Management software, announces that A. O. Smith Water Products Company has purchased VSI's PowerHelp CRM, a web-based suite of solutions that enable companies to completely manage their customer-support and field-service processes and enhance their ability to penetrate, retain, and manage their customers.

A. O. Smith Water Products Company is North America's largest manufacturer and marketer of residential and commercial water heating equipment. After significant acquisitions in 2001 and 2006, A. O. Smith Water Products evaluated the variety of internally developed solutions it was using to manage customer support. The company chose PowerHelp CRM for Customer Service & Field Service from Vertical Solutions to help it streamline and consolidate its contact center, customer support, and field service processes on one standardized platform.

A. O. Smith Water Products purchased a full portfolio of PowerHelp CRM modules, including Knowledge Management, Self-Service, Contract Management, Dispatch Board, and the development toolsets DevStudio and DevServices. DevStudio enables A. O. Smith to manipulate the application at the XML data layer level, and DevServices allows the company to take advantage of PowerHelp CRM's open architecture and web services to integrate the application with A. O. Smith's proprietary technologies.

"PowerHelp CRM offered powerful, flexible technology that will help us meet our goals of delivering best-in-class, consistent customer service to our global client base," says Roy Wood, Director of Customer and Product Support, A. O. Smith Water Products Company. "But more importantly, PowerHelp CRM's development toolsets will help us have better control of ongoing integration and provide us with the autonomy and flexibility we need."

"A. O. Smith Water Products Company is one of our country's leading manufacturing firms, and we are pleased that it chose to work with Vertical Solutions to enhance its global customer support operations," says Ron Wegmann Sr., CEO of Vertical Solutions. "Our ability to integrate with existing processes and technologies was a good match for the company's needs."

PowerHelp CRM for Customer Service & Field Service is a next-generation, web-based technology that enables any external service center, customer service, service provider, or human resources environment to dynamically manage information. Its open platform helps contact centers combine various contact channels from different vendors and technology into a single view while providing seamless support that carries across all touch points in an organization.

About Vertical Solutions, Inc. (VSI)

VSI develops, implements, and supports its award-winning PowerHelp CRM suite of customer-experience management software solutions. PowerHelp CRM is a robust, modular application that offers in-depth functionality for Customer Support, Field Service, Sales and Marketing Automation, and Mobile environments. Companies in a variety of industries and throughout the world use PowerHelp CRM to improve service response and resolution times, reduce the costs of delivering service, capture actionable customer data, seamlessly integrate with external partners, and broaden their portfolio of service offerings. PowerHelp CRM is flexible, integrates easily with legacy systems, and offers one of the industry's fastest deployment times, all of which contribute to its low total cost of ownership and high return on investment. The company's customer list is 100-percent referenceable, and includes General Binding Corp., Reynolds and Reynolds, ABB Automation, and A. O. Smith Water Products Co. VSI is headquartered in Cincinnati, OH, with offices and partners worldwide. Fast ... Powerful ... Guaranteed. For more information, visit or call 1.800.466.0238.

About A.O. Smith Corp.

A. O. Smith Corporation, with headquarters in Milwaukee, Wis., is a diversified manufacturer serving customers worldwide. The company is one of the world's largest manufacturers and marketers of residential and commercial water heating equipment and a leading manufacturer of electric motors. A. O. Smith employs approximately 18,000 people at facilities in the United States, Mexico, China, Canada, and Europe. For more information, visit

Contact Information

  • Contacts:

    Carmen Annis
    Vertical Solutions, Inc.
    Email Contact
    +1 513.891.7997


    Alison Harris
    Harris Media Services
    Email Contact
    +1 207.829.4500