Swiss Medica, Inc.
OTC Bulletin Board : SWME

Swiss Medica, Inc.

January 30, 2006 08:00 ET

O24 Pain Neutralizer is 3rd Best Selling Topical Pain Reliever in Canada in 2005, Outselling Ben-Gay'TM', Tiger Balm'TM' And Icy Hot'TM'

TORONTO, ONTARIO--(CCNMatthews - Jan. 30, 2006) - Swiss Medica, Inc. (OTCBB:SWME) is pleased to announce that according to AC Nielson sales rankings for the 52-week period ending December 24, 2005, the 30ml spray bottle of O24 Pain Neutralizer was ranked the 3rd best selling product, out of 257 products, in the topical analgesic pain relief category in Canadian drugstores, based on dollar sales at the retail level. O24 Pain Neutralizer was nationally launched in Canadian drugstores in September 2004.

Swiss Medica's Chief Executive Officer, Raghu Kilambi noted "This is a very competitive market, where Canadian consumers have over 250 choices for topical pain relief products. The fact that O24 Pain Neutralizer outsold established brands such as Ben-Gay™, Tiger Balm™ and Icy Hot™ in dollar sales at drugstores in 2005 within 15 months of its national launch in Canada, validates O24 as a product that works for pain relief and a brand with tremendous growth potential. Swiss Medica plans to continue to build O24's market share via public relations and product sampling to both the medical community and consumers. I would like to thank the Canadian consumers who have tried O24 Pain Neutralizer and recommended it to their friends and family, in addition to the Swiss Medica team and our valued retail partners."

O24 Pain Neutralizer is now available at over 21,000 retail outlets in North America, compared to under 2,000 retail outlets at the beginning of 2005.

Ben-Gay is a registered trademark of Pfizer Corporation. Tiger Balm is a registered trademark of Haw Par Healthcare Ltd. Icy Hot is a trademark of Chattem, Inc.

About Swiss Medica, Inc.

Swiss Medica commercializes proprietary bioscience products that relieve chronic ailments. We increase our market share through focused distribution strategies in multiple sales channels. Swiss Medica's mission is to be a world leader in the commercialization of life enhancing bioscience products that improve quality of lives. Please visit our websites at , and

Swiss Medica's flagship product, the O24 Essential Oil Pain Neutralizer, holds US Patent #6,444,238B1. The O24 pain relief solution has been used and recommended for its fast-acting and long-lasting benefits by healthcare professionals and athletes in the United States, Canada and in Europe. O24 is widely available throughout the United States and Canada in leading pharmacies and other retailers. Customers can also visit, for ordering details and store locators for the nearest pharmacy.

Swiss Medica has recently launching the patented O24 Fibromyalgia pain reliever (US Patent #6,444,238B1) over-the-counter in North American retailers. The National Fibromyalgia Association (NFA) recently awarded O24 Fibromyalgia their first NFA Seal of Approval. Upwards of 11 million Americans suffer from the long-term pain associated with Fibromyalgia. In a randomized double blind clinical trial conducted in 2005, more than 90 per cent of the patients who used O24 Fibromyalgia reported mild to markedly better improvement, versus only 7 per cent who used the placebo. Customers can also visit, for ordering details and store locators for the nearest retailer.

Swiss Medica also manufactures PMS Escape® which holds US Patent #'s 5760014 and 5612320. PMS Escape® is a specially formulated group of carbohydrates, vitamins and minerals, clinically proven to reduce changes in mood and appetite that women experience during the premenstrual period. Customers can also visit: for additional information and ordering details.

Forward-looking statements in this news release are made pursuant to the "Safe Harbor" provisions of the United States Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, risks relating to acceptance of Swiss Medica's products in Canada, the United States and other countries, risks related to international sales and purchases and potential foreign currency exchange fluctuations, acceptance of Swiss Medica's products, increased levels of competition, dependence on intellectual property rights and other risks detailed from time to time in Swiss Medica's periodic reports filed with the United States Securities and Exchange Commission and other regulatory authorities.

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