SOURCE: Oak & Cane

Oak & Cane

April 12, 2017 10:15 ET

Oak & Cane American Craft Rum Launches at Retail in Florida, Available Online Nationwide

Award-Winning Rum Takes Innovative Approach to Distillation

FT. LAUDERDALE, FL--(Marketwired - Apr 12, 2017) - A timeless spirit with legendary taste, new Oak & Cane rum is officially on the market -- now available at retail stores throughout Florida and online for purchase, nationwide. Crafted using locally sourced ingredients and double-distilled in South Florida, Oak & Cane is a super-premium, American-made gold rum, aged in white American Oak and well rested with fresh Florida orange peels -- the only rum to use this unique ingredient -- resulting in a smooth, versatile spirit.

Based in South Florida, Oak & Cane was founded by local partners Fred Greene, Cameron Grace and Joe Villatico, who recently joined the team as EVP of Sales. Together, they bring nearly 30 years of combined beverage industry experience, including product development, sales and marketing. The partners also own Fortify Group, a marketing company with deep expertise in strategy, branding and positioning. With a huge personal passion for spirits, the team set out to create locally distilled Oak & Cane -- now proudly part of an exclusive selection of limited American-made rums.

"Oak & Cane is truly one-of-a-kind," said Fred Greene, Oak & Cane Co-Founder and Chief Executive Officer. "We double-distill to create a smooth finish, then let it rest with fresh Florida orange peels to bring out subtle notes of vanilla and caramel. The result is an excellent sipping rum enjoyed on the rocks."

Oak & Cane is rooted in innovation, celebrating new-world distillation practices with a proprietary process. Instead of relying on the traditional aging process, which takes years, Oak & Cane double-distills its recipe to smooth out the finish, then rests its rum for 6-12 months with fresh Florida orange peels and medium-charred white American Oak. While it is crafted as a sipping rum, its versatility also opens a world of opportunity for uses in untraditional rum-based cocktails, like Oak & Cane's signature Mimosa or Old Fashioned.

"We're not afraid of trying untraditional methods or ways to enjoy rum," said Greene. "We've taken our love for spirits and willingness to think outside the barrel to create an entirely new process -- without the burden of time -- which ultimately led us to open up the category and create one of the best tasting rums on the market. We challenge you to put it against an aged rum and taste for yourself!"

Already garnering impressive industry accolades, Oak & Cane was awarded a Bronze medal in the Rum category at 2016's New York International Spirits Competition. The brand recently added another Bronze win in the Rum category at 2017's Berlin International Spirits Competition.

On the nose, Oak & Cane offers delicate aromas of citrus, revealed over aromatic wood. On the palate, hints of vanilla and caramel delight the taste buds. Its light viscosity and mild texture lead to a subtle and smooth finish. At 40% ABV, Oak & Cane is also well balanced, making it a great drink on the rocks or enjoyed in a variety of craft cocktails.

Oak & Cane is distributed by Southern Glazer's Wine & Spirits and is available for retail purchase in Florida. For those outside the state, Oak & Cane is available for purchase on OakandCane.com, with shipping options to 35 states across the country. To learn more and #SipAway with Oak & Cane rum, visit OakandCane.com, and connect with @OakandCane on Facebook, Instagram or Twitter.

ABOUT OAK & CANE
Crafted and double-distilled in South Florida, Oak & Cane is an American-made gold rum, aged in white American Oak and well rested with fresh Florida orange peels. Created using locally sourced ingredients, Oak & Cane is proud to be a part of an exclusive selection of limited American-made rums. A timeless spirit, with legendary taste, Oak & Cane is available for purchase throughout Florida, and online at OakandCane.com.

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