SOURCE: Covario, Inc.

Covario, Inc.

October 26, 2011 08:40 ET

Oakland A's GM Billy Beane in Lead-Off Spot for Covario's INFLECTIONPoint Conference for Digital Marketers

"Moneyball" Protagonist to Address Fortune 500 Marketers Convening in Southern California for Sixth Annual Confab Focused on Driving Success With Analytics and Search Engine Marketing

SAN DIEGO, CA--(Marketwire - Oct 26, 2011) - Covario, Inc., the nation's largest independent provider of search marketing agency services and software solutions, announced today that Billy Beane, general manager of the Oakland Athletics, will be the opening day keynote speaker at its sixth annual INFLECTIONPoint conference for digital marketers Tuesday, Feb. 7, in Huntington Beach, Calif.

Beane, who many pundits believe is one of the most progressive and talented executives in Major League Baseball, has molded the A's into a perennial contender since assuming the GM role following the 1997 season. Under his leadership, Oakland has won four American League West titles and one AL West Wild Card spot.

Beane and his analytical approach to baseball are at the heart of Sony Pictures' recently-released motion picture "Moneyball," which is based on Michael Lewis' best-selling book, "Moneyball, the Art of Winning an Unfair Game." Beane and his team revolutionized the application of data and analytics to drive what (until the beginning of the 21st century) were considered unorthodox personnel and investment decisions, which shattered antiquated beliefs that only big payrolls equate to wins on the ball field.

Beane's approach to winning with analytics have since opened the eyes of many sports and business executives, who now utilize his "Moneyball" strategies to drive successful change by identifying undervalued assets to create a sustained competitive advantage.

"We're thrilled Billy has agreed to speak before our digital marketing clients and prospects, who represent industries ranging from technology and consumer electronics to financial services and consumer products -- just to name a few," said Russ Mann, chief executive of Covario. "Savvy marketers want to know about metrics, methods and new ways to win in this hyper competitive world."

Mann said the A's quantitative approach is analogous to what his firm does for its global Fortune 500 clients in digital advertising and search engine marketing.

"But like baseball, there are biases in the advertising world," Mann said. "There's a constant battle between traditional and online advertising, as well as creative ideas. Analytics can help maximize both, leading to effective and efficient results."

That said, Mann believes Beane is not only ideally suited to talk to marketers about the effective use of data, but more importantly about leading change and winning people over.

"For global marketing leaders this will be more interesting than just hearing about the statistics and the analysis."

The 2012 INFLECTIONPoint conference will be held at the Hilton Waterfront Breach Resort in Huntington Beach, Calif. It is expected that more than 100 global search marketing and digital advertising executives will be on hand to discuss key issues related to improving the return on investment from ad spending (ROAS) across digital and other media channels.

The conference will combine high-level keynote presentations with timely panel discussions, case studies, and interactive breakout sessions. It will also feature the annual Covario "Sigma" Awards to recognize a select group of companies that have successfully driven excellence in digital marketing and analytics.

Conference participation is limited to Covario clients and prospects. Digital marketers with Fortune 500 and other large global brands who are interested in learning more about INFLECTIONPoint 2012 and Covario are encouraged to visit the firm's website at

About Covario

Covario is the nation's largest independent provider of search marketing services and SaaS-based SEO software systems. Headquartered in San Diego, the firm offers global enterprise solutions and agency services for paid and organic search, social media marketing, display advertising, and cross-media attribution analysis. The company's growing customer base includes world leaders in technology, consumer electronics, retail, ecommerce, financial services, media, entertainment, publishing, and consumer packaged goods. More information about Covario is available at

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