SOURCE: Oakwood Worldwide

November 11, 2008 08:00 ET

Oakwood Worldwide Appoints Lisa Cotter to Vice President of Marketing

LOS ANGELES, CA--(Marketwire - November 11, 2008) - Oakwood Worldwide, the leading, global temporary housing provider, announces the addition of Lisa Cotter to its leadership team. Ms. Cotter joins Oakwood as Vice President of Marketing and brings with her over 20 years of marketing excellence and experience leading the strategic marketing efforts for top brands.

"We are excited to have Lisa Cotter join our leadership team and know her extensive background as a results-driven marketing professional will be a great asset to Oakwood," says Chris Ahearn, Senior Vice President of Worldwide Sales and Marketing. "Lisa has proven experience leading marketing teams with a strong emphasis on growing new business while maintaining base business and consistently providing a measurable ROI."

In her role, Cotter will provide leadership and direction for all aspects of global marketing including strategy development and execution of tactical marketing plans as well as overseeing advertising, media, market research, direct marketing, internet marketing, public relations and the worldwide brand. She will also proactively analyze and adjust marketing activity to drive business results ensuring global brand consistency in all directed areas.

Over the past ten years, Cotter has been implementing her marketing skills at Disney Destinations, most recently at Disneyland Resort, where she worked as Vice President of Marketing and led the marketing strategy team to set records for resort attendance for four consecutive years, grew operating income and optimized the resort's loyalty program through new acquisition, retention and pricing strategies.

Prior to joining Disney, Cotter worked at the Hershey Foods Corporation, where she managed cross functional teams and grew profitability for some of the company's most popular candy brands, including Hershey's Kisses, Kit Kat and York peppermint patties as well as successfully launching Reese's NutRageous, one of the company's most successful product line extensions.

Lisa Cotter holds an MBA with distinction from the University of Michigan and graduated Summa Cum Laude from the University of Southern California.

About Oakwood Worldwide

Oakwood Worldwide is the global leader and provider of furnished and serviced apartments. For one need or many, local or around the globe -- Oakwood offers flexible, easy-to-use, custom solutions to meet any temporary housing need.

A wide range of inventory and supplier management options allows Oakwood to provide the optimal housing solution whenever and wherever needed. With more than 3,500 Oakwood associates worldwide, nearly 23,000 apartments, and more than 300 network partners, Oakwood can meet any need and delivers with reliability their clients can trust.

Their staff of trained professionals throughout the world, innovative technologies and their unparalleled customer service have made Oakwood the premier choice in temporary housing solutions for nearly 50 years.

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Contact Information

  • Media Contact:
    Suzy Quinn
    Oakwood Worldwide
    Email Contact