SOURCE: Listener Driven Radio

Listener Driven Radio

June 27, 2011 14:15 ET

Oasis Radio Group Democratizes Local Radio With Listener Driven Radio

LOS ANGELES, CA--(Marketwire - Jun 27, 2011) - Oasis Radio Group has inked a deal with Listener Driven Radio (www.ldrradio.com) that will give local listeners unprecedented control of the music that plays on the Fort Wayne radio dial. Now, listeners will become the Music Directors every night on Oasis' leading country and top 40 radio stations.

As part of the deal, Country Radio WBTU-FM"US 93.3" will use the LDR.Takeover platform to present "Pick it and Click It" every night from 7pm - 12am, billing it as "radio by the people, for the people."

At the same time, Top 40 WJFX-FM "Hot 107.9" will utilize LDR technology to make the station's evening show completely interactive, where listeners call the shots on what gets played minute-by-minute on the air.

Oasis Radio Group General Manager Phil Becker said, "The Oasis Radio Group prides itself in being a young, progressive and aggressive company. Using the LDR technology continues to move us away from being a company with just transmitters and towers. Who better to select the product than the people who are your consumers? As an industry we need to empower and let go of being 'in control.' Daniel and his team are a key part of our evolution."

LDR President Daniel Anstandig commented, "Fort Wayne radio listeners have never been given this amount of control over the music on local radio. Oasis Radio Group is breaking new ground for their community, offering hyper-local programming controlled by the audience. We are excited to be a part of the local radio revolution!"

Contact Information

  • Contact:
    Chrissy Sutphin
    LUCK Media & Marketing, Inc.
    (818) 232-4175