SOURCE: ObesitySolvers


July 13, 2010 15:29 ET

ObesitySolvers Launches Website to Address Childhood Obesity in Response to CSPI McDonald's Lawsuit

WASHINGTON, DC--(Marketwire - July 13, 2010) -  ObesitySolvers launched a website in response to Center for Science in the Public Interest's (CSPI) lawsuit against McDonald's Happy Meal Toys. The site includes content from news sources which addresses ways to fight obesity such as exercise, eating habits, lifestyle, environment and education.

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Bob Cutler, CEO of Creative Consumer Concepts (C3), said that in order to fight childhood obesity, the focus needs to be on actual solutions and not on limiting consumer choices. "While government issued information is beneficial, zealous and selfish legislation that restricts individual choices in restaurants and grocery stores can be counter-productive to the overall consumer," said Cutler.

According to a new whitepaper released by ObesitySolvers, education is an important factor in fighting childhood obesity. "Raising awareness about contributors of obesity is a good step in correcting problem behaviors. Also, parents and caregivers are the first role models for children and need to exercise discipline when eating at home, in restaurants and other public areas."

Additionally, the whitepaper states that encouraging physical activity outside of an immediate school environment is critical. "Children with access to parks, recreation centers and playgrounds not only enjoy the immediate benefits of play, but also develop an interest in other activities such as, biking, hiking, walking and running, along with an overall healthy lifestyle. As only 17 percent of students in grades 9-12 report getting one hour of moderate-vigorous activity daily, there is certainly room for improvement."

ObesitySolvers is a place for discussion regarding the childhood obesity battle, why we need solutions and why we don't need more issues about what we choose to eat. The site will assist in revealing all of the factual information surrounding obesity. If you can help solve the obesity battle, please feel free to submit your press releases for review.

Visit for more details regarding the government's involvement in regulating what we want to eat. Twitter: @ChooseMeals.

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