SOURCE: Creative Consumer Concepts

Creative Consumer Concepts

November 10, 2010 12:42 ET Criticizes SF Board of Supervisors' Meal Motives and Tactics

SAN FRANCISCO, CA--(Marketwire - November 10, 2010) -  According to Bob Cutler, CEO of Creative Consumer Concepts (C3), and sponsor of, the San Francisco Giants and the city's Board of Supervisors accomplished the unthinkable last week. The Giants brought the city its first World Series Champion while the supervisors, on the following day, passed an ordinance restricting toys and incentives in kid's meals. "Clearly," Cutler said, "most of the supervisors were more in-tune with their self-cultivated support on this measure than the public's opinion. If you look at research, and the majority of the comments following the San Francisco Chronicle's articles, even going back to August, constituents' concerns about parental responsibility and government interference were ignored."

The board passed the so-called Healthy Meals ordinance November 2 by an 8-3 vote -- a margin capable of overriding a veto by San Francisco Mayor and Governor-elect Gavin Newsom. "The way special interests isolated the swing vote of Supervisor Bevan Dufty was unconscionable. To take out a full-page ad in the San Francisco Examiner calling him out by name, concurrent to a delay of the original October 19 vote, was unfair," Cutler said. 

Cutler also took exception with how the issue's sponsors and advocates portrayed the quick-service restaurant industry. "Operators and their associates are not conspirators and predators," Cutler said. "Guests are offered value and an experience to be enjoyed within the context of one's overall diet," he continued. Of greater concern, according to Cutler, are daily school lunches. According to the November 2010 menu for the San Francisco Unified School District, the average calorie count for weekly meals is from 10 to 20% higher than the ordinance just passed. Additionally, six of 17 meal days call for macaroni and cheese. 

With a mayoral election in November 2011, Cutler hopes that residents will carefully consider their choices. "Voters have been given a preview of how their opinions are valued, and we salute dissenting supervisors Michela Alioto-Pier, Carmen Chu and Sean Elsbernd for supporting free choice and constituent opinions," Cutler said.

Creative Consumer Concepts (C3) is one of the largest kid marketing agencies in the U.S., serving the restaurant industry for 23 years. The company provides research-based recommendations and award-winning products to its clients. is a place for discussion regarding the childhood obesity battle, why we need solutions and why we don't need more issues about what we choose to eat.

Contact Information

  • Contact:
    Bob Cutler
    913-491-6444 x 2200
    Byron Ginsburg
    913-491-6444 x 2296
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