Contact Information: Media contact: Mark O'Brien 860-944-9022 Email Contact
O'Brien Communications Group Launches Tradeshow Logistics Company
Subsidiary to Provide Cost-Effective Tradeshow Guidance, Management, and ROI
| Source: O'Brien Communications Group
HARTFORD, CT -- (MARKET WIRE) -- April 23, 2007 -- O'Brien Communications Group (OCG) has created
Tradeshow Logistics Company (TLC), a subsidiary business dedicated to
providing affordable tradeshow services, including booking, contracting,
budgeting, accounting, booth procurement and design, speaking engagements,
sponsorships, novelties and prizes, show selection, and other
event-planning services.
"Tradeshows typically are viewed as expense items, rather than
investments," said Marcia O'Brien, General Manager of TLC. "Because
tradeshow planning can be inefficient, many companies spend more money than
they should. They buy booths, reserve space, and send staff attendees
without any strategic objectives or plans. As a result, they don't get
their money's worth. And their ROI seldom is measured. It needn't be that
hard or fruitless."
In addition to managing logistics, equipment, and materials, TLC manages
budgets, ensuring that tradeshow efforts benefit from reduced cost,
improved efficiency, continuity in relationships, and consistently high
quality. "The whole yields more value than the sum of its parts," O'Brien
added. "The savings and the value are in the big picture."
About Tradeshow Logistics Company
TLC specializes in managing all aspects of tradeshows, conferences,
meetings, and other corporate events. TLC takes responsibility and
accountability for everything from planning to budgeting, from reservations
to contracts, from booth selection, design, and placement to utilities,
carpeting, and other necessities. For more information, readers may visit
www.showtlc.com, send an e-mail to Marcia@showtlc.com, or call
860-227-0846.
About O'Brien Communications Group
O'Brien Communications Group, LLC, is a business-to-business
brand-management and marketing communication firm. OCG offers strategic
consultation and planning services. OCG creates, packages, distributes,
and measures the effectiveness of brands, messages, and marketing
communication programs. OCG stands behind its work. For more information,
readers may visit www.obriencg.com, send an e-mail to info@obriencg.com, or
call 860-944-9022.