SOURCE: O'Brien Communications Group

April 23, 2007 10:00 ET

O'Brien Communications Group Launches Tradeshow Logistics Company

Subsidiary to Provide Cost-Effective Tradeshow Guidance, Management, and ROI

HARTFORD, CT -- (MARKET WIRE) -- April 23, 2007 -- O'Brien Communications Group (OCG) has created Tradeshow Logistics Company (TLC), a subsidiary business dedicated to providing affordable tradeshow services, including booking, contracting, budgeting, accounting, booth procurement and design, speaking engagements, sponsorships, novelties and prizes, show selection, and other event-planning services.

"Tradeshows typically are viewed as expense items, rather than investments," said Marcia O'Brien, General Manager of TLC. "Because tradeshow planning can be inefficient, many companies spend more money than they should. They buy booths, reserve space, and send staff attendees without any strategic objectives or plans. As a result, they don't get their money's worth. And their ROI seldom is measured. It needn't be that hard or fruitless."

In addition to managing logistics, equipment, and materials, TLC manages budgets, ensuring that tradeshow efforts benefit from reduced cost, improved efficiency, continuity in relationships, and consistently high quality. "The whole yields more value than the sum of its parts," O'Brien added. "The savings and the value are in the big picture."

About Tradeshow Logistics Company

TLC specializes in managing all aspects of tradeshows, conferences, meetings, and other corporate events. TLC takes responsibility and accountability for everything from planning to budgeting, from reservations to contracts, from booth selection, design, and placement to utilities, carpeting, and other necessities. For more information, readers may visit www.showtlc.com, send an e-mail to Marcia@showtlc.com, or call 860-227-0846.

About O'Brien Communications Group

O'Brien Communications Group, LLC, is a business-to-business brand-management and marketing communication firm. OCG offers strategic consultation and planning services. OCG creates, packages, distributes, and measures the effectiveness of brands, messages, and marketing communication programs. OCG stands behind its work. For more information, readers may visit www.obriencg.com, send an e-mail to info@obriencg.com, or call 860-944-9022.

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