SOURCE: Ocarina Networks

October 15, 2008 08:30 ET

Ocarina Networks' ECOsphere Partner Program Maximizes Online Data Storage Capacity for Major Storage Manufacturers

Top Tier Providers Advance Content Aware Deduplication and Compression in Primary Storage Solutions, Including HP, Data Direct Networks, and BlueArc

DALLAS, TX--(Marketwire - October 15, 2008) - Storage Networking World -- Ocarina Networks today announced the launch of the Ocarina ECOsphere, a partner program designed to help the world's leading storage manufacturers greatly expand the capacity of their primary storage solutions.

By leveraging Ocarina's award-winning content-aware optimization solution for primary storage, vendors such as HP, Data Direct Networks and BlueArc are able to achieve up to five times better compression results than standard dedupe or compression alone, and up to a tenfold overall reduction in data footprints.

"In today's tough economic climate, customers are asking the storage industry for solutions that extend the value and decrease the cost and environmental impact of their storage systems," said Murli Thirumale, CEO of Ocarina Networks. "The ECOsphere program was born from this growing industry need and allows leading industry vendors to immediately offer capacity-optimized storage products that deliver up to 90 percent more space for online data."

Ocarina combines content-aware dedupe and compression for online storage, offering customers a breakthrough way to manage the explosive growth of online data. The growth of this kind of data has consistently outpaced the increase in disk sizes and the decrease in disk prices. As a consequence, both end users and the storage industry have been looking for new ways to get out ahead of storage growth, contain costs, and simplify management.

ECOsphere was developed to meet the unique needs of industry vendors, including HP, Data Direct Networks, BlueArc, and others. Ocarina's technology can be integrated or embedded with a range of storage architectures and works with storage solutions to better respond to broad horizontal markets, or specific data-intensive vertical markets such as healthcare, media and entertainment, oil and gas, social networks and online email, or large eDiscovery or compliance archives.

The ECOsphere At Work

ECOsphere ensures that the Ocarina compression solution is engineered for the specific architecture, features, and strengths of a given partner's storage platform. Because each ECOsphere solution results in a partner-specific Ocarina deliverable, these solutions can be sold not only as capacity-optimized storage to new customers, but can also be used in the existing accounts of those vendors who want to add this capability. This ensures that each ECOsphere partner maximizes the value it receives from its unique, customized version of Ocarina's technology.

The Ocarina Optimizer and Reader: Tailored Solutions for Vendors

The Ocarina solution has two independent parts, the Ocarina Optimizer and the Ocarina Reader. The Optimizer is an out-of-band solution that reads files and applies its patented content-aware subfile deduplication and content-aware compression to each file, thus dramatically reducing the size it takes to store that file. The Reader serves as an inline solution component that can restore files to their bit-for-bit original state in real time when a file is accessed.

ECOsphere offers the maximum flexibility for partners, depending on the specific characteristics of their storage hardware. Some foundation elements of the partner program include:

--  A port of Ocarina's solution tailored to the specific storage
    architecture of that vendor, integrating Ocarina with the value add
    features of the vendors' storage;
--  A vendor-specific SKU on Ocarina's price sheet that customers can
    order to get the vendor-specific value-added version of Ocarina technology
    for that particular storage platform;
--  A mutual support agreement, whereby Ocarina and the storage vendor
    work together to support joint customers and escalate any issues to ensure
    best possible customer satisfaction;
--  Joint testing of the Ocarina solution in the storage vendors' labs
    and/or Ocarina's labs, with mutually-agreed validation, using rigorous sets
    of tests built and run by Ocarina and/or the storage vendor;
--  Working together in the field, identifying target markets and joint
    customer opportunities.

For more information on the Ocarina ECOsphere, please visit

About Ocarina

Ocarina is a leader in online storage optimization solutions. Organizations of all sizes use Ocarina's content-aware optimization technology to reduce their storage footprint and achieve a ten-fold capacity increase on their current storage systems. Based in San Jose, Calif., Ocarina is privately-held and financed by leading investors Kleiner Perkins Caufield & Byers and Highland Capital Partners. For more information, visit

Product or service names mentioned herein are the trademarks of their respective owners.

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