FORT LAUDERDALE, FL--(Marketwire - Feb 14, 2013) - Ocean Bio-Chem, Inc. (NASDAQ: OBCI), a leading manufacturer and distributor of fuel additive, appearance, performance, and maintenance products serving the marine, automotive, power sports, recreational vehicle and outdoor power equipment markets, doing business as Star brite® and Star Tron®, is pleased to announce the sponsorship of racing car driver Greg Ira's "Orange Crush" Datsun 240Z. He has just won at the Sebring International Raceway, one of the world's most famous speedways. Ocean Bio-Chem fuel additive Star Tron® sponsors Mr. Ira's racing team and his car. Our Star Tron® logo is prominently displayed across the windshield of Mr. Ira's 240Z.
"We believe that promotion is vital in introducing our quality products to racing and car enthusiasts," said Gregor M. Dornau, Executive Vice President - Sales & Marketing. "That is why the Company sponsors an emerging race car star and we are pleased to announce Greg's success putting Star Tron® in the winner's circle."
"Star Tron® RACING helps build awareness for our superior Star Tron® fuel additives and Star brite® products," Mr. Dornau said. "The car is seen by a large number of consumers who represent the ideal demographic for Star Tron®. As an example, the Sebring 12 Hour event draws a crowd of 125,000 plus millions more all over the world watching on TV. These are enthusiasts who are actively looking for products that will boost the performance and reliability of their cars, motorcycles, trucks and boats. In addition to Sebring, the car also competes at other major events including Virginia International Speedway, Road Atlanta, Homestead Speedway and more, all of which typically draw crowds of 50,000 or more per race plus huge numbers of TV viewers. The car has appeared in major magazines and gets a lot of newspaper and internet coverage as well from every event run. Orange Crush is a great billboard for Star Tron® and is helping us increase product awareness."
"The fact that we are backing a winner makes this all the more rewarding for the Company and its investors."
Greg Ira is an accomplished driver and winner of the Sports Car Club of America's most notable driver award, a prestigious honor given previously to Peter Revson, Paul Newman, Mark Donahue and Roger Penske. He is President of Revtec Race Engineering and information about Mr. Ira and videos of his "Orange Crush" can be found at www.revtec1.com/videos.php.
"We are very pleased to be associated with Star brite®, whose products I know very well from a lifetime of boating. The Company represents the cutting edge technology that we rely on as we campaign a 30-year-old car against brand new models. Often, we, including Star Tron®, go home with the checkered flag," Mr. Ira says.
About Ocean Bio-Chem, Inc.:
Ocean Bio-Chem, Inc. is principally engaged in the manufacturing, marketing and distribution of a broad line of appearance and maintenance products for boats, recreational vehicles, automobiles, power sports, outdoor power equipment and motorcycle markets under the Star brite® StarTron® and other trademarks within the United States of America and Canada. In addition, the Company produces private label formulations of many of its products for various customers and provides custom blending and packaging services for these and other products. It manufactures its products in a 300,000 sf facility in Montgomery, Alabama, from which they are distributed across the globe.
The Company headquartered in Fort Lauderdale, Florida, trades publicly under NASDAQ Capital Markets, Ticker Symbol: OBCI.
The Company's web sites are: www.oceanbiochem.com, www.starbrite.com and www.startron.com.
Certain statements contained in this Press Release including without limitation expectations as to future sales and operating results, constitute forward-looking statements. For this purpose, any statements contained in this report that are not statements of historical fact may be deemed forward-looking statements. Without limiting the generality of the foregoing, words such as "believe," "may," "will," "expect," "anticipate," "intend," "could" including the negative or other variations thereof or comparable terminology are intended to identify forward-looking statements. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Factors that may affect these results include, but are not limited to, the highly competitive nature of our industry, reliance on certain key customers, changes in consumer demand for marine, recreational vehicle and automotive products, advertising and promotional efforts, exposure to market risks for changes in interest rates and in foreign exchange rates, and other factors.