SOURCE: Octus, Inc.

Octus, Inc.

November 02, 2009 10:41 ET

Octus Launches E-Commerce Storefront to Market and Sell Energy-Efficient Lighting Products

Direct Sales Channel Augments Existing Marketing Activities; Sales Launch Pad and Channel for Octus Proprietary Products

DAVIS, CA--(Marketwire - November 2, 2009) - Octus, Inc. (OTCBB: OCTI), a smart energy technology company, today announced the launch of, an electronic commerce marketplace featuring smart, energy-efficient lighting products for the commercial market.

"SmartLightSupply is a direct platform for Octus to showcase and sell leading energy-efficient lighting products," said Octus CEO Chris Soderquist. "The e-commerce platform complements our direct and channel sales activities in marketing smart energy solutions." initially features several dozen induction and LED light fixtures, "NEMA Premium" high-performance electronic ballasts, intelligent lighting controls, and energy-efficient, eco-friendly lamps. Octus's product portfolio is expanding on an ongoing basis.

"The site will be a launch pad for Octus Smart Energy Platform (OctusSEP) products," said Soderquist. "We anticipate debuting the Octus SmartCenter, a proprietary energy services network appliance, before year's end, in addition to several bundled offerings of intelligent, wireless sensors and controls that complement the Octus SmartCenter."

OctusSEP is a comprehensive energy management system accessible within each location via a wireless communication platform and manageable from any location via the Internet. OctusSEP targets 30-50% energy savings by networking specialized sensors, controls and energy-efficient fixtures to automate the management of lighting, HVAC and other electrical devices. Octus previewed the Octus SmartCenter, an energy services network appliance, and Octus SmartPortal, a Web-based energy management software system, to an audience of investors, potential strategic partners and prospective customers at the October 16, 2009 Clean Tech Showcase in Sacramento, California.

About Octus

Octus, Inc. (OTCBB: OCTI) develops and delivers smart, energy-efficient technologies. The company helps commercial and municipal building owners cut their energy bills 30-50% through energy-efficient lighting, cooling and energy management technologies and project financing. Solutions are delivered through the Octus Smart Energy Platform (OctusSEP), a comprehensive energy management system targeting a $50 billion U.S. market. Commercialization of OctusSEP is propelled through affiliations with leading energy institutions, including the California Lighting Technology Center and the Western Cooling Efficiency Center.

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