SOURCE: Oddcast

May 03, 2005 06:00 ET

Oddcast Announces VHost™ Talking Avatars for Mobile Handsets

With Macromedia Flash Lite, Oddcast Extends Reach of VHost Characters Into Mobile Applications for Learning, On-Demand Information, Customer Service, Advertising, Instant Messaging and Ring Tones

NEW YORK, NY -- (MARKET WIRE) -- May 3, 2005 -- Oddcast, a company that develops and distributes conversational character software products (Avatars), today announced six new applications for the mobile phone and handset marketplaces. Each new application was developed using Macromedia Flash MX Professional 2004 and extends the reach of Oddcast's VHost™ Avatar platform from the computer-based Internet to mobile phones and other handheld devices through Macromedia Flash Lite. The Oddcast VHost platform is the industry-leading solution for enhancing online communication with intelligent, conversational characters that deliver information and respond dynamically to customer queries.

The new mobile applications feature talking Avatars that deliver character-based text messaging, weather and other news, on-demand mobile customer service, singing ring tones, mobile-based rich media advertising, mobile educational tools and other messaging solutions. Oddcast is also working with Itochu Corporation to develop VHost mobile applications throughout Asia. Itochu Corporation is a leader in telecommunications, information technology, the Internet, media and retail.

"When looking to extend our VHost Avatar platform to mobile devices, we quickly settled on Macromedia Flash Lite. It allowed us to utilize our existing Flash-based technology components to deliver applications to mobile phones and handheld devices," stated Adi Sideman, CEO of Oddcast. "Macromedia's success in proliferating Flash Lite onto devices in Asia, Europe and the U.S. is promising to make this application a premiere vehicle for advanced media products in the mobile and handset markets. We are very excited to be developing Flash applications for this next generation of anywhere communications."

"Oddcast's latest VHost Avatar applications delivered with Macromedia Flash Lite will bring a new level of interactivity and engagement to mobile users," said Anup Murarka, senior director of marketing, Macromedia. "Oddcast's great work is evidence of a trend we're seeing. Developers are realizing that working with Flash enables them to leverage the same skills and components for developing compelling digital experiences on the Internet and apply those to mobile."

With over 3,000 clients and 50 million talking characters streaming over the Internet each month, Oddcast is leading the conversational character marketplace with products for any size enterprise. An online demo of the mobile product line is available by logging on to Live demos are also available by contacting Oddcast at the number 212-375-6290.

Macromedia Flash Lite is a powerful profile of the Macromedia Flash Player designed for mobile phones. It has been licensed by the world's leading wireless operators and manufacturers to provide mobile consumers with more engaging and easy-to-use digital experiences. Macromedia provides authoring tools, servers and a consistent player, used by millions of worldwide developers to create the most compelling content for digital devices of all kinds.

About Oddcast

Founded in 1999, Oddcast ( develops and distributes conversational character software products. Oddcast's core technology, the VHost™ platform, enables companies to improve business results by deploying online conversational agents. The Oddcast VHost™ platform is the industry-leading solution for enhancing online communication with intelligent, conversational characters that deliver information and respond dynamically to customer queries. All of Oddcast's products are Web-based, ASP-hosted and can be delivered to any device even in low-bandwidth environments including PCs, CD-ROMs and mobile devices. The company serves over 3,000 customers, including ESPN, Johnson & Johnson, McAfee, Lexus and Coca-Cola. Log on to for more information.

Contact Information

  • Media Contact:
    Michael Volpatt