SOURCE: Oddcast

November 14, 2006 06:00 ET

Oddcast and Jaduka Take User-Generated Media to the Next Level With Collaborative Storytelling

New Application Allows Users to Collaboratively Generate Stories Using Talking Avatars

NEW YORK, NY and DALLAS, TX -- (MARKET WIRE) -- November 14, 2006 -- User-Generated Media (UGM) technologies are giving consumers the power to creatively express themselves through sight and sound. Oddcast, the avatar technology company, and Jaduka, a voice-enabled Internet technology provider, are taking UGM one step further with the launch of JadukaTV.com, a user-generated collaborative storytelling application. The application lets consumers work together to create stories by providing a tool to record dialogue for each avatar-based character in a story. Completed story lines can be emailed to friends or added to MySpace pages.

The storyline recording function is enabled using Jaduka's Click-and-Connect® web-initiated calling service. Click-and-Connect allows site visitors to simply click a button and trigger a phone call to contact a website, or email an author.

"We felt it critical to the success of our product introduction that prospective customers actually interact with the technology to fully appreciate its value," said Bill Binnig, Jaduka's Vice President of Marketing. "That's why we looked for a vehicle that would showcase Click-and-Connect while, at the same time, entertaining and educating consumers. Oddcast's avatar product fits the bill precisely."

Users who register will also be offered the opportunity to receive a free Click-and-Connect account loaded with 60 minutes of utility for use in emails, blogs, and websites.

"Collaboration is another layer of functionality on top of our User-Generated Media & self-expression tools," said Adi Sideman, CEO of Oddcast. "With our collaborative storytelling applications, consumers create meaningful and entertaining media through a game-like experience. The fact that several people participate in creating a story will make the application much more valuable, fun and viral."

The application is very simple to use. Users log on to www.JadukaTV.com and select from four programs, including: the sporty "Locker Room Trash Talk," a political "Presidential Turkey Pardon," the celebrity gossip mill "Red Carpet," and a reality show spoof "American Oddball."

Within each vignette, participants choose a character utilizing Oddcast's avatar technology and add dialogue with Jaduka's Click-and-Connect product. Users are encouraged to send the creation to friends who can also choose a character and continue to create the story. Potential storylines are endless and the best are chosen by JadukaTV's audience community and displayed prominently at www.JadukaTV.com.

According to Jack Rynes, Jaduka's president, "We believe that the innovation of collaborative storytelling, as facilitated by Oddcast's engaging avatar technology, combined with the popularity of User-Generated Media will create a blockbuster viral campaign."

About Oddcast

Oddcast develops and distributes talking avatar products. Oddcast's avatar platform enables companies to improve business results, and consumers to personalize online communications and self-expression. Oddcast's technology is the industry-leading solution, serving over 6,500 business customers worldwide and millions of consumers. Oddcast's products are Web-based, ASP-hosted and can be delivered to any device including browsers, mobile devices, TV and CD-ROMs.

About Jaduka

Jaduka provides communication tools and technology that empowers businesses to acquire, delight, and retain customers. The company's web-integrated, telecommunications services -- including Click-and-Connect and MyPrivateLine -- enable customers and online community members to simply click a button to conveniently talk on the phone or privately exchange information. For more information, please visit: www.Jaduka.com.

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