SOURCE: oDigger


June 17, 2011 06:45 ET

oDigger Offers 3 Powerful New Features to Help Individuals Build Enhanced Online Businesses Adds Affiliate Network Reviews, Offer Exchange Tool, and a Blog to Their Suite of Internet Marketing Resources

BOSTON, MA--(Marketwire - Jun 17, 2011) - oDigger, the largest affiliate offer search engine and network directory, has diversified and enhanced its website by adding 3 new features to help affiliates, networks and publishers increase their online revenue. In building out its brand, oDigger looks to become the premier destination for internet marketing intelligence.

Affiliate Network Reviews By Users
oDigger has added the functionality for users to rate and review affiliate networks in a single forum. This feature will allow affiliates and publishers to essentially perform a background check on networks. When affiliates go to search for offers, the network ratings will allow them to target quality networks with proven track records. "Having an open feedback loop will help affiliates research the reputations of affiliate networks and make informed decisions when choosing which networks to work with," explains Mark Davidson, Co-Founder and Director of Marketing for oDigger. "The feedback will also greatly benefit affiliate networks as it will dial them in to the pulse of their operations and help them improve their businesses."

Affiliate Offer Exchange - "Take the Cake"
To increase the value of affiliate offer search to networks, oDigger has partnered with Cake Marketing, a hosted software solution for affiliate tracking, lead validation and distribution, to develop the ability for networks to import offers directly into their offer inventory through the oDigger interface. Appropriately labeled, "Take the Cake", this import feature is exclusive to networks powered by the Cake Marketing platform. Prior to "Take the Cake", networks using oDigger could search for affiliate offers and then reach out to advertisers directly to retrieve the offer creatives, and any other relevant information specific to that offer. "Take the Cake" eliminates the hassle of contacting advertisers, as it will allow Cake networks to search for and import offers listed by other Cake networks directly into their platform with the click of a button.

"This gives Cake networks the flexibility to quickly experiment with new offers and saves valuable hours and resources that would otherwise go to tracking down advertisers and negotiating deals," says Davidson.

Insider Tips and Training
As the nodal point for 200 affiliate networks and 30,000 affiliates oDigger is on the leading edge of internet marketing news and information. The oDigger blog will communicate relevant industry happenings, highlight newsworthy events, and keep users ahead of the curve.

About oDigger offers a collection of resources designed to help internet entrepreneurs increase their online profitability. oDigger's main feature is their affiliate offer search engine which allows users to instantly find and compare affiliate offers across multiple affiliate networks.

About Cake Marketing
Cake Marketing is a SaaS (Software-as-a-Service) platform offering a comprehensive and complete tracking solution for advertisers. The application was designed and developed by an innovative team of online advertising industry veterans and top-tier software engineers, all with extensive experience in affiliate marketing and lead generation.

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