SOURCE: Source Direct Holdings, Inc.

May 03, 2007 08:30 ET

Off Road Racing to Get More WoW's per Hour!

IDAHO FALLS, ID -- (MARKET WIRE) -- May 3, 2007 -- Source Direct Holdings, Inc. (OTCBB: SODH) is pleased to announce Simply WoW® will add one more venue that will further increase Brand Name Awareness by entering the World Series of Off Road Racing.

Simply WoW®, a new entry in Off Road Racing, and Probst Motor sports, having over 190 Career Victories and 16 Class championships, have teamed up for the 2007 season. Simply WoW® is no stranger to motor sports, having been a Series Sponsor of the Wisconsin Challenge Series, and a primary sponsor of Erik Darnell in the NASCAR AutoZone Elite series, ARCA RE/MAX series, and the NASCAR CRAFTSMAN TRUCK Series over the last 3 years. "We have met with Probst Motor sports, and have found the same vision in their organization that we have enjoyed with Darnell Motor sports; we are building our success story with hard work, an unparalleled line of premium products and an unwavering commitment to customer satisfaction," said Deren Smith, CEO of Source Direct Holdings.

Probst Motor sports is very excited to debut the Simply WoW® Off Road Racing team at the inaugural WSORR event in Owatonna, MN in a few weeks. "This agreement fits Source Direct's Brand Name Awareness Campaign for their automotive product line and is a perfect fit for all race fans. The long term commitment we have together provides stability within the program to advance our common objectives as a team and marketing partner as well as starting a great partnership," commented Kevin Probst.

More information on Probst Motor sports can be found at the team's official website: Log on to for more information on all the Simply WoW® products, store locations, and on-line ordering.

Source Direct Holdings, Inc. is aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points. Source Direct is a state-of-the-art cleaning Technology Company with its head office and manufacturing facilities in Idaho Falls, Idaho. The company manufactures and markets a proprietary line of all-purpose, all-surface, highly effective, non-toxic, biodegradable cleaning products to the multi-billion dollar consumer household, commercial, industrial and automotive cleaning products industries. Simply WoW®, Odor Annihilator®, Stain Pen®, and "Works On The Spot"® are registered trademarks of Source Direct Holdings, Inc. For more information on the company's many unique and effective products already in distribution, visit their web site at

Forward-Looking Statements

Certain statements contained in this press release are forward-looking statements that involve risks and uncertainties. The statements contained herein that are not purely historical are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements deal with the Company's current plans, intentions, beliefs and expectations and statements of future economic performance. Statements containing terms like "believes," "does not believe," "plans," "expects," "intends," "estimates," "anticipates" and other phrases of similar meaning are considered to imply uncertainty and are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties that may cause the Company's actual results in future periods to differ materially from what is currently anticipated. Factors that could cause or contribute to such differences include those discussed from time to time in reports filed by the Company with the Securities and Exchange Commission. The Company cannot guarantee its future results, levels of activity, performance or achievements.

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