SOURCE: Advanstar Automotive Group

June 09, 2008 09:00 ET

Off-Road.com Debuts New Interactive Web Site

Includes New Features Like Vertical Industry Search, Parts Search, Blogs and Videos

SANTA ANA, CA--(Marketwire - June 9, 2008) - Advanstar Communications -- a leading provider of integrated media solutions to the automotive aftermarket, off-road, and powersports industries -- has announced the relaunch of Off-Road.com's interactive site. Long established as the online leader for the off-road community, Off-Road.com has added many interactive components to enhance the experience of new and returning site users.

"We have added an off-road-specific search engine that searches over 3,000 URLs specific to off-road," explained Dana Fisher, director of electronic products, whose team managed the redesign. "This allows site visitors to more quickly find what they're looking for without having to sort through meaningless site searches with the broader search engines."

Other new features include blogs from Advanstar off-road editors to engage site visitors in direct conversations and the introduction of the "Off-Road.com Video Channel." The video channel allows users to view, upload, rate, and forward off-road videos. Expanded classifieds and a Parts Search database of over 1 million parts searchable by make, model, and year are also part of the re-launch.

"In addition to the interactive components, the site has improved navigation and related content components that make it easier for the site visitor to find even more information related to the topic they are reading about," explained Fisher. "The relaunched site has strengthened Off-Road.com's position as 'the' site for off-road coverage that others can only aspire to."

Off-Road.com is part of Advanstar's Off-Road Group, which includes Dirt Sports magazine and "Off-Road Expo," the nation's largest off-road products consumer show.

To schedule an interview with Fisher, contact Mike McClelland at 714/513-8614 or e-mail Mike at mmcclelland@advanstar.com.

Fueled by Advanstar

Advanstar Communications (www.advanstar.com) is a leading provider of integrated media solutions to the automotive aftermarket, off-road and powersports industries, offering a dominant portfolio of 8 magazines including Motor Age, Dealer News, Dirt Sports and Aftermarket Business; 15 targeted supplements and buyers guides; 16 consumer events including leading brands Off-Road Expo, the largest off-road consumer show series in the country and the International Motorcycle Shows, the largest consumer motorcycle event series in the world; 3 trade shows including Dealer Expo, voted a 2005 Tradeshow Week Fastest 50 tradeshow winner; 14 websites including Off-Road.com, the industry's leading off-road website, and 44 training manuals for vehicle industry professionals, trade buyers, and enthusiasts.

Through a multi-media approach, Advanstar reaches nearly 9 million original equipment and aftermarket manufacturers, distributors, service & repair professionals, retailers, and consumers. Advanstar drives insightful news analysis, research and trends, entertainment, new product information and buying opportunities to customers at their office, home, and race track -- keeping them passionate, competitive, and connected.

Contact Information

  • Contact:
    Mike McClelland
    Marketing Director
    Tel. 714/513-8614
    Email: Email Contact