SOURCE: Off The Quad

Off The Quad

April 25, 2011 11:00 ET

Off The Quad Launches Exclusive New Social Experience Powered by Trendsttr

Off The Quad and Trendsttr Create Exclusive Community of Influencers on College Campuses Nationwide

BOULDER, CO--(Marketwire - Apr 25, 2011) -

Core News Facts:

  • Off The Quad Inc., a digital media marketing company engaging the college demographic, today announced the relaunch of Off The Quad™ and the launch of Trendsttr™.
  • Off The Quad, a provider of hyper-local digital content for college students, has relaunched as an exclusive email-based publication and interactive Facebook experience.
  • Trendsttr, a new service that uses a proprietary algorithm to measure and identify the most socially influential college students on campuses nationwide, will power Off The Quad's exclusive community.
  • Trendsttr's first-of-its-kind social-influence measurement is specifically tailored to determine the online influence of the 86 percent of 18- to 24-year-olds who use Facebook.
  • Off The Quad's daily emails and new Facebook-hosted experience will:
    • Build relationships with the most influential college students nationwide.
    • Create a community exclusive to those college students with the most social influence on campus.

Student members will get:

  • A daily email that provides exclusive access to insider information about the things they must do and can't miss around their campus each day.
  • Perks and free products from their favorite brands, made available only to them, to help them have the ultimate college experience.
  • Instant, fresh and exciting information straight to their inboxes and Facebook accounts.

Off The Quad will select brand partners for programs that will offer:

  • Access to the most influential college students nationwide who drive buzz and influence purchasing decisions on their campuses.
  • A new way to engage trendsetters on campuses through free offers of exclusive products on hyper-local and national levels.

Quotes:

David Rich, Founder and CEO of Off The Quad Inc.:
College students have become experts at filtering ad messaging, and brand evangelism has become the most effective way to build a profitable relationship with Millennials. Off The Quad enables brands to put their products or services in the hands of the most socially influential students in America.

Industry Trends:

  • College students have more spending power than generally perceived at over $300 billion, according to Alloy Media + Marketing's 10th Annual College Explorer Study.
  • More and more brands are using measurement tools to identify and engage with social influencers in order to align themselves with those who set trends and generate buzz.
  • Publications are migrating their experiences to Facebook (e.g., Rockville Central) in order to connect with their audiences where they already are, and to compete in an app-driven landscape.
  • Students' preferences are defined by their friends' preferences; brand evangelism is the most effective way to create customers among the 18- to 24-year-old demographic.

About Off The Quad:
In a new take on hyper-local media, Off The Quad™ is a digital content provider offering college students insider information about the can't-miss events, places, and more in their college town. Access to Off The Quad's free, daily email and Facebook experience is exclusive to those students handpicked via a proprietary algorithm from Trendsttr™ and recognized as having the greatest influence on campus culture. Off The Quad ensures that these influencers stay informed about the things that make college the best time of their lives. Launched in 2010, Off The Quad is based in Boulder, Colo. For more information, check out offthequad.com.

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