SOURCE: Offermatica

June 13, 2007 18:39 ET

Offermatica Retail Customer Highlights Recent Optimization Success

AutoAnything.com to Speak at San Diego Direct Marketers Association Luncheon

SAN FRANCISCO, CA--(Marketwire - June 13, 2007) - Offermatica customer, AutoAnything.com, one of America's largest and fastest growing online retailers of specialized automotive accessories, is scheduled to speak at the San Diego Direct Marketers Association (SDDMA) luncheon next week to share their recent online marketing successes using Offermatica. Leveraging Offermatica, AutoAnything.com gained a 45% lift in site conversion and a 15% lift in sales revenue. Offermatica is the leading provider of software to test, measure, and optimize online marketing and advertising campaigns.

AutoAnything.com knows how critical site optimization is to increasing conversion rates and revenue per visitor. A large percentage of their site traffic originates from search portals. Using Offermatica, AutoAnything.com ran a multivariate landing page test campaign from their paid search keywords to identify which page layout outperformed other alternatives. Zineb Harvey, User Experience Coordinator, will speak on behalf of AutoAnything.com. Detailed results from this campaign will be presented at the July 19th luncheon. In addition, Chris Duskin, Director of Product Marketing at Offermatica, will talk about the benefits of multivariate testing and show participants how to get started.

The San Diego Direct Marketing Association is a resource for local marketing professionals, small business owners and entrepreneurs, seeking to build their knowledge of results-driven response marketing techniques and creative strategies. "The SDDMA has built a strong reputation for helping companies build their businesses through proven-effective strategies and the collective expertise of direct marketing," said Karen Marchetti, VP Programming, SDDMA. "We asked Offermatica to educate our members on multivariate testing, because it was a topic requested by many San Diego marketers. Constant improvement of the web component of direct marketing campaigns is a high priority for our members."

For more information about this luncheon or the San Diego Direct Marketers Association, visit www.sddma.org. For further tips and insight on campaign optimization, visit www.thesiteisdead.com or www.optimizeandprophesize.com.

About Offermatica

Offermatica is the leading provider of software to test, measure and optimize online marketing and advertising campaigns. The company's software enables marketers and advertisers to quickly test online content to increase sales and leads, reduce customer acquisition costs and improve customer interactions.

Companies like CNET, Bluefly, and VeriSign have dramatically increased the ROI from their websites, online ads, email campaigns, and search listings with Offermatica's on-demand testing and optimization services. The company is privately held with funding from Accel Partners, Baker Capital, and Meritech Capital Partners. For more information, visit www.offermatica.com. For press inquiries, please contact Stephanie Yang at (415) 593-9431.

Contact Information

  • Contact:
    Stephanie Yang
    Offermatica
    Publicist
    (415) 593-9431
    Email Contact