SOURCE: Offermatica

July 17, 2007 13:52 ET

Offermatica Reveals Web Strategies to Increase Online Conversions Through Targeting and Personalization in AMA Webcast

Six New Ideas Including Testing, Segmentation, and Relevancy Shared Alongside CNET Case Study

SAN FRANCISCO, CA--(Marketwire - July 17, 2007) - Offermatica, the leading provider of media testing and optimization software, today announced Matt Roche, CEO, will be leading a webcast entitled "Six Ways To Increase Online Conversions Through Targeting and Personalization," hosted by the American Marketing Association, an ongoing education and training source. Within the hour-long session, topics will include how marketers harness the basics of A/B and multivariate testing to identify which elements of online campaigns yield the greatest conversion, how to leverage a segmented audience and maximize online profitability, and how to determine a multi-page, multi-session experience through relevancy.

Roche will join Offermatica customer John Broady, Vice President of Operations and Business Intelligence, CNET, as he shares details of how the large online publishing company uses Offermatica to define its conversion metrics and continuously improve and monitor its optimization campaigns.

The webcast is scheduled for Tuesday, July 24th at 10 am PDT / 1 pm EDT. For more information or to register for this free webcast, visit www.marketingpower.com.

About Offermatica

Offermatica is the leading provider of software to test, measure and optimize online marketing and advertising campaigns. The company's software enables marketers and advertisers to quickly test online content to increase sales and leads, reduce customer acquisition costs and improve customer interactions.

Companies like CNET, Bluefly, and VeriSign have dramatically increased the ROI from their websites, online ads, email campaigns, and search listings with Offermatica's on-demand testing and optimization services. The company is privately held with funding from Accel Partners, Baker Capital, and Meritech Capital Partners. For more information, visit www.offermatica.com. For press inquiries, please contact Stephanie Yang at (415) 593-9431.

Contact Information

  • Contact:
    Stephanie Yang
    Offermatica
    Publicist
    (415) 593-9431
    Email Contact