Contact Information: Contact Information Jason Throckmorton or Rachel Levine LaunchSquad 415.625.8555 Offerpal(at)launchsquad(dot)com Michael Volpatt for IMVU Larkin/Volpatt 415-994-8864 Michael@larkinvolpatt.com
Offerpal Media Partners With IMVU to Monetize Virtual Currency and Enrich the User Experience
Avatar-Based Social Network and Virtual World Integrates Offerpal Media's "Managed Offer Platform" Enabling Users to Earn Digital Credits for Free
| Source: Offerpal
FREMONT, CA--(Marketwire - June 9, 2009) - Offerpal
Media, the leader in advertising and monetization on social networks
and applications, online games, virtual worlds, mobile apps and other
online communities, today announced a partnership with IMVU, an avatar-based social network
and virtual world with more than 35 million registered users and 5 million
unique visitors per month. The two companies are working together to allow
IMVU users to earn free digital credits for participating in any of
Offerpal's 2,500+ scientifically targeted and relevant advertising offers,
including free trials, big-brand discounts, online surveys and more.
"We implemented Offerpal to further monetize our user base," said Kevin
Dasch, IMVU's vice president of finance and business development. "This
platform provides yet another way for our loyal members to obtain IMVU
credits, our virtual currency."
Offerpal Media's platform monetizes social
traffic by enabling users to earn points or other types of virtual
currencies in exchange for taking part in advertising offers. The virtual
currencies earned for free can then be redeemed for in-game goods and
services, thereby enriching the social experience and deepening user
engagement. Offerpal has already helped hundreds of its publishing partners
earn an average of $75 per day for every 1,000 Daily Active Users to their
application -- with eCPMs in the range of $150 - 200, often higher. In
turn, advertisers are able to tap into Offerpal Media's expansive network
of 50 million active and engaged social networking users.
Since launching in 2004, IMVU has
grown into one of the largest avatar-based social networks and virtual
worlds. The online destination combines an expressive 3D environment where
people meet and socialize with one another, within a thriving digital goods
economy. IMVU has the world's largest digital goods catalog,
with over 2 million items developed by more than 100,000 registered
developers.
"The social networking and virtual world space continues to grow at an
exponential pace, and Offerpal is committed to providing highly effective
monetization solutions for fast moving companies like IMVU," said Offerpal
Media Founder and CEO Anu Shukla. "The appeal of IMVU's exceptionally
unique experience is a testament to the innovative nature of the company,
and accounts for their very large and growing community of members. We are
looking forward to helping IMVU continue to mold the future of online
entertainment."
About IMVU
Founded in 2004, IMVU Inc. (www.imvu.com) is an avatar-based social network
and virtual world where people meet and interact in 3D. IMVU was named to
the OnHollywood 100 List in 2009, won the 2008 Virtual Worlds Innovation
Award and was also named a Rising Star in the 2008 Silicon Valley
Technology Fast 50 program. The company has already reached major
milestones, including 35 million registered users, 100,000 registered
developers and over $1 million in revenue each month. Members of IMVU have
fun meeting new people with similar interests and expressing themselves
through personalizing their 3D avatars, digital rooms, music and home
pages. IMVU offers the world's largest digital goods catalog with over 2
million items. Over 90 percent of IMVU's revenue is from the direct sale of
virtual credits, used to purchase digital products. IMVU is backed by top
venture investors Best Buy Capital, Menlo Ventures, Allegis Capital and
Bridgescale Partners and is located in Palo Alto, CA.
About Offerpal Media
Offerpal Media is the first "Managed Offer Platform" for social
applications, online communities, social games, virtual worlds and the
Apple iPhone. The company's turnkey platform allows publishers to monetize
their traffic through targeted and relevant advertising offers, generating
publisher revenues at a network-wide average of $75 per day for every 1,000
Daily Active Users. Advertisers can tap into Offerpal Media's expansive
network to reach more than 50 million highly engaged and targeted
consumers. Based in Fremont, CA, and backed by top-tier venture capital
firms, Offerpal Media features an experienced management team with deep
roots in online advertising, personalization, and optimization
technologies. For more information, visit www.offerpalmedia.com.