SOURCE: Offerpal


June 25, 2009 08:00 ET

Offerpal Media Partners With Tapjoy to Drive New Revenue Streams for iPhone Application Developers

Joint Solution Monetizes and Grows Userbase for iPhone Applications Through Virtual Goods and Rewarded Installs

FREMONT, CA--(Marketwire - June 25, 2009) - Offerpal Media, the leading monetization platform for social networks, online games, virtual worlds and mobile applications, today announced a partnership with Tapjoy, developers of the public Tapjoy SDK, to provide iPhone application developers with new solutions to help them monetize their applications through the sale of virtual goods. The joint solution is available today as part of Tapjoy's comprehensive Software Development Kit, a package of services built to help mobile app developers improve their apps and make them more profitable. The SDK can be partially or fully downloaded for free, at

While Offerpal Media has been operating on the iPhone since January of this year, the partnership with Tapjoy further extends the company's reach to all Tapjoy-enabled applications. Tapjoy's SDK also makes it easier than ever for iPhone app developers to integrate Offerpal's "Managed Offer Platform" as a native part of the user experience. A key feature of the joint solution is the ability for developers to grow their apps quickly through rewarded installs of active, engaged mobile gamers across the Tapjoy network of millions of users.

"Until recently, mobile app developers have been at a disadvantage in terms of options to monetize their userbase," said Anu Shukla, CEO and Founder of Offerpal Media. "Developers have told us they need more options to monetize, and the joint Offerpal and Tapjoy solution will help many iPhone app developers make the leap to profitability more quickly and easily."

Tapjoy, also the developers of top-ranked iPhone apps such as TapDefense, TapSudoku and TapWord, used their key learnings from building their own apps to create the Tapjoy SDK. In addition to the joint Offerpal-Tapjoy monetization and rewarded install solution, other services in the SDK include mobile ad network optimization, full app analytics, wagered tournaments and challenges between users, and customizable rankings and leaderboards.

"Offerpal Media is the largest virtual currency monetization solution, and we are delighted to be working with them," said Lee Linden, Co-founder of Tapjoy. "This partnership is an exciting endeavor for us and reaffirms our commitment to delivering the most effective and reliable services to the mobile app development community."

Developers interested in learning more can visit Tapjoy at or email

About Tapjoy

Tapjoy provides a platform for developers to help improve their mobile apps and make them more profitable. Features of this platform include an Ad Optimizer, Virtual Goods Monetization System, Wagered Tournaments, Rankings and High Scores, Online Challenges, and more. In addition to the platform, Tapjoy has a subsidiary, TJ Games Studios, which builds mobile games. These games serve as a testbed for the Tapjoy platform and include titles such as TapDefense, TapSudoku, and TapWord on the iPhone and MisMisMatch and Coloroid for Android.

About Offerpal Media

Offerpal Media is the first "Managed Offer Platform" for social applications, online communities, social games, virtual worlds and the Apple iPhone. The company's turnkey platform allows publishers to monetize their traffic through targeted and relevant advertising offers, generating publisher revenues at a network-wide average of $75 per day for every 1,000 Daily Active Users. Advertisers can tap into Offerpal Media's expansive network to reach more than 50 million highly engaged and targeted consumers. Based in Fremont, CA, and backed by top-tier venture capital firms, Offerpal Media features an experienced management team with deep roots in online advertising, personalization, and optimization technologies. For more information, visit

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