Slyce Inc.

Slyce Inc.

February 25, 2015 08:53 ET

Offerpop Integrates Slyce Technology to Automate Visual Product Recognition for Their Brand & Retailer Roster

TORONTO, ONTARIO--(Marketwired - Feb. 25, 2015) -

Editors Note: There is a video associated with this press release.

Visual product search platform Slyce (TSX VENTURE:SLC) today announced an agreement with Offerpop, the leading consumer engagement marketing SaaS platform. Through this partnership, Slyce will provide automated visual recognition across branded social shopping campaigns.

Using the Offerpop platform, brands can deploy shoppable engagement experiences that encourage customers to share their own product photos through Instagram, Twitter, Facebook and more. Offerpop then aggregates this user-generated content and showcases it in dynamic, visual galleries that can be featured across all of the brand's digital properties.

The Slyce visual search technology brings new and sophisticated automation to the Offerpop Content & Commerce solution, automatically matching products within authentic user images to those in the brand's product line, rendering the user-generated content instantly shoppable.

New York & London-based Offerpop has raised over $25MM in funding, and saw its business more than double in 2014. Marketers ran 200,000+ engagement programs on the platform, collecting more than 26 million pieces of user-generated content. Offerpop is a strategic partner to global brands like L'Oreal and PepsiCo.

Slyce CEO Mark Elfenbein said of the agreement "There's no question, the ability to make user generated content shoppable is incredibly powerful for retailers. The work and cost incurred in staging products for marketing photography is substantial. If customers can be incentivised to become advocates of a brand, submitting their own images of products within great environments - and if those products can then be purchased seamlessly by others - that is a major disruption."

Offerpop CTO Prakash Mishra said "Working with Slyce on this initiative has been an absolute pleasure. Their groundbreaking automation solution coupled with our powerful UGC platform will help brands organically convert users into consumers, with minimal intervention on the marketer's part. We couldn't be more excited!"

Slyce has developed its own proprietary platform specifically for this application which enables all-but real-time tagging of purchasable items in socially shared images. Up to now, the tagging process has been undertaken manually, often requiring a 24 hour turnaround period.

About Slyce

The Corporation is a visual search technology company based in Toronto, Ontario and is engaged in the business of providing advanced visual search software that allows consumers to purchase products at the moment they discover them - in the real-world and online.

Slyce has developed an advanced visual search platform that integrates with retail brands and digital content providers to give their customers the ability to instantly discover and purchase products that inspire them by simply snapping photographs with their smartphones or 'clicking' images on either their smartphones (mobiles) or desktop web browsers.

Slyce's strategy is to position itself as a pivotal player in the emerging visual web. Slyce will provide its technology to retailers, brands, app developers and digital publishers, enabling their apps to recognize products for instant purchase. Slyce will provide its technology in exchange for integration, licensing and per search fees, percentage sales splits and big data provision and analysis. Slyce is currently working with a growing list of fortune 1000 brands and companies as well as multiple innovative developers.

For image download and further company information please click for the Slyce Media Kit.

About Offerpop

Offerpop is a consumer engagement marketing software-as-a-service platform transforming how global brands connect, engage and convert today's mobile and social consumers. Leading enterprises and agencies use Offerpop's integrated platform to power campaigns, user-generated content and commerce, and provide marketers with rich consumer data for smarter marketing decisions. The company is headquartered in New York, with offices in London and San Francisco.

©2015 Offerpop, Inc.


The TSX-V has in no way approved nor disapproved the contents of this press release.

Statements in this press release contain forward-looking information including, without limitation, Slyce's business plan, strategy and related milestones, Slyce's suggestions of future outcomes, the future use and development of its technology, future customers and business partners. The words "will," "anticipate," "believe," "estimate," "expect," "intent," "may," "project," "should," and similar expressions are intended to be among the statements that identify forward-looking statements. The forward-looking statements are founded on the basis of expectations and assumptions made by Slyce.

Readers are cautioned that assumptions used in the preparation of such information may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted, a result of numerous known and unknown risks, uncertainties, and other factors, many of which are beyond the control of Slyce.

Slyce does not undertake any obligation to update or revise any forward-looking statements except as expressly required by applicable securities laws.

None of the information contained on, or connected to, Slyce's website is incorporated by reference herein.

This press release does not constitute an offer to sell or a solicitation of an offer to buy any of the securities described herein. The securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act"), or any state securities laws and may not be offered or sold within the United States or to United States Persons unless registered under the U.S. Securities Act and applicable state securities laws or an exemption from such registration is available.

To view the video associated with this press release, please visit the following link:

Contact Information

  • For further information and interviews, please contact:
    Mark Elfenbein
    T. (587) 897-0993

    Roy Roman
    T. (647) 464-6200

    360 Park Avenue South, 20th Floor
    New York, NY 10010